Customer Satisfaction Nokia Mobile Research Project Repoert
Customer Satisfaction of Nokia Mobile Project
Abstract
The main objective of the project is to study the satisfaction levels of customers, Product awareness and Consumer Behavior with reference to NOKIA mobile handset users. Nokia has played a pioneering role in the growth of cellular technology in Pakistan, starting with the first-ever cellular call more than a decade ago, made on a Nokia mobile phone over a Nokia-deployed network.
Nokia started its Pakistan operations in 2000, and presently its head quarter is located in Karachi. The Pakistan operations comprise of a huge distribution network of Nokia handsets across the country to different retailers and wholesalers with the help of its two official partners; Advance Telecom and I2 Pakistan. They are authorized mobile phone distributors in Pakistan.
Nokia has been serving in Pakistan for a long time and it is one of the most admired phones sold in our mobile markets. Nokia has built its strong reputation in the minds of customers. In 2011, Nokia held 74% market share in Pakistan’s mobile market. In 2012, Nokia faced a major setback and saw a huge decline in their market share from 74% to 40%. This can be attributed to the fact that Samsung, Apple, Q mobile have been giving Nokia extremely tough competition. The most common way of research design is the Descriptive research design is use and methodology primary source of data were utilized for study. Sampling Design For the purpose of the study, the data has been collected in different places of market especially in Retail shops, universities & shopping mall.100 customers were randomly selected for study.
By this project we’ll be able to: Find out the satisfaction levels of customers, towards the Product attributes like Features, Appearances, Battery backup, audio output and Software compatibility of Mobile. This study helps the NOKIA to recognize the factor which have more satisfaction level and which factor have more dissatisfaction
Abstract
The main objective of the project is to study the satisfaction levels of customers, Product awareness and Consumer Behavior with reference to NOKIA mobile handset users. Nokia has played a pioneering role in the growth of cellular technology in Pakistan, starting with the first-ever cellular call more than a decade ago, made on a Nokia mobile phone over a Nokia-deployed network.
Nokia started its Pakistan operations in 2000, and presently its head quarter is located in Karachi. The Pakistan operations comprise of a huge distribution network of Nokia handsets across the country to different retailers and wholesalers with the help of its two official partners; Advance Telecom and I2 Pakistan. They are authorized mobile phone distributors in Pakistan.
Nokia has been serving in Pakistan for a long time and it is one of the most admired phones sold in our mobile markets. Nokia has built its strong reputation in the minds of customers. In 2011, Nokia held 74% market share in Pakistan’s mobile market. In 2012, Nokia faced a major setback and saw a huge decline in their market share from 74% to 40%. This can be attributed to the fact that Samsung, Apple, Q mobile have been giving Nokia extremely tough competition. The most common way of research design is the Descriptive research design is use and methodology primary source of data were utilized for study. Sampling Design For the purpose of the study, the data has been collected in different places of market especially in Retail shops, universities & shopping mall.100 customers were randomly selected for study.
By this project we’ll be able to: Find out the satisfaction levels of customers, towards the Product attributes like Features, Appearances, Battery backup, audio output and Software compatibility of Mobile. This study helps the NOKIA to recognize the factor which have more satisfaction level and which factor have more dissatisfaction