D2 - Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points.
D2 - Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points.
For a company to be successful, it is essential it has a efficient communication and information management system. Aldi, in the last decade, have become globally dominant within the supermarket sector. Their communication strategy is said to be one of the factors that contributed to this success. Information between internal and external stakeholders is essential and proper communication can make the difference between success and failure. In a dominating supermarket, like Aldi, it’s not unusual for internal stakeholders (employees) to become loyal external stakeholders (customers).
Stakeholders for Aldi may include:
Consumers
Employees
Suppliers
Government
Financial institutions
Media
Being an international company, for the communication to be effective, it’s essential that cultural differences are taken into account.
Television Advertisement
One of the biggest factors of Aldi’s success in the UK has been said to be because of their TV adverts. They’ve won a number of awards for their advertising and research showed that viewers remembered and enjoyed their adverts more than any rival company. They mix a hint of humour with the hint of simplicity to attract customers. Aldi claim that they are there for a quick, cheap and convenient shop – which is exactly what their adverts promote.
Magazines
Every month Aldi will release a magazine displaying products that will be available from their shop in the upcoming four weeks. This magazine is displayed at the exit of the shop; where customers can voluntary take one. Other supermarkets have been known to send similar magazines to people’s houses without permission to help custom – Aldi are aware that the public do not like junk mail and respond better to a more submissive marketing approach. Instead of it being forced onto them, the customers
For a company to be successful, it is essential it has a efficient communication and information management system. Aldi, in the last decade, have become globally dominant within the supermarket sector. Their communication strategy is said to be one of the factors that contributed to this success. Information between internal and external stakeholders is essential and proper communication can make the difference between success and failure. In a dominating supermarket, like Aldi, it’s not unusual for internal stakeholders (employees) to become loyal external stakeholders (customers).
Stakeholders for Aldi may include:
Consumers
Employees
Suppliers
Government
Financial institutions
Media
Being an international company, for the communication to be effective, it’s essential that cultural differences are taken into account.
Television Advertisement
One of the biggest factors of Aldi’s success in the UK has been said to be because of their TV adverts. They’ve won a number of awards for their advertising and research showed that viewers remembered and enjoyed their adverts more than any rival company. They mix a hint of humour with the hint of simplicity to attract customers. Aldi claim that they are there for a quick, cheap and convenient shop – which is exactly what their adverts promote.
Magazines
Every month Aldi will release a magazine displaying products that will be available from their shop in the upcoming four weeks. This magazine is displayed at the exit of the shop; where customers can voluntary take one. Other supermarkets have been known to send similar magazines to people’s houses without permission to help custom – Aldi are aware that the public do not like junk mail and respond better to a more submissive marketing approach. Instead of it being forced onto them, the customers