Preview

DESTEP Analysis In Netherland

Good Essays
Open Document
Open Document
1796 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
DESTEP Analysis In Netherland
Country selection:
MARNAR targeted the Netherlands as its export country. The Netherlands was first selected due to the sufficient geographical location within Europe. The Netherlands is also one of the largest importers of seafood in Europe, raking at the 8th place. Worldwide, the Netherlands had a 13th place in 2015 (Inside the Netherlands - The Fish and Seafood Trade, 2015). Another aspect why the Netherlands was chosen is the economic stability and excellent infrastructure (Holland Ranked Second Worldwide for Economic Stability, 2017).

DESTEP analysis
A DESTEP analysis is applied in order to find out the current situation in the Netherlands. Making a DESTEP analysis is necessary for the examination of the external analysis, since it gives a detailed overview of the different aspects of a country. A DESTEP analysis consists of six steps, namely: the demographic environment, economic trends, social-cultural trends, technological trends, ecological trends and political-legal trends.
Demographic environment
According to CBS, the population of the Netherlands is growing, and is likely to continue growing in the future (Population; Key figures, 2017). In 2016 the Netherlands had a population of 16.979.120 people, where in 2017 the
…show more content…
In 2016, the Netherlands even ranked the first place as the country with the best English as a second language. Having good English skills is seen in correlation with better quality of life and a higher income. The Netherlands has always been a country that lives on trade, and being a multilingual country helps them strive this (Wittenborg, 2016). This fact could be an opportunity for MARNAR. Doing business in a country with good English skills makes it easier to build relationships and be successful. Since MARNAR does not have any employees who speak Dutch, MARNAR will have to do all be business in

You May Also Find These Documents Helpful

  • Good Essays

    Cod Farms Case

    • 432 Words
    • 2 Pages

    b. Achievable- Norway is a Mecca for fish farming and the geography is perfect for it. “Norway is the epicenter of aquaculture's transformation into big business. With 1,000 miles of coastline and deep, protected inlets or fjords, it offers an ideal laboratory for farming salt water fish. This year it overtook China as the world's biggest exporter of seafood by revenue, even though China produces around two-thirds of the world's farmed fish. Fish farms account for 47% of Norway's seafood exports, up from 30% a decade ago.”…

    • 432 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    The slavery impact to the Colonial of Virginia was vital to establish the settlement along with establishing its permanency. The slavery movement cured the labor shortage that provided wealth to the land owners and Jamestown was able to be a viable settlement. In addition, it came with also problems as the community grew in population were racial and ethnic clashes occurred, along with gender and class problems. As a result, Colonial of Virginia was able to be the foundation for institutions that became part of American society and government. In the Carolinas, slavery was key by connecting the English colonies and America.…

    • 160 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    The fact that the Netherlands is part of the European Union and by extension have a joint non-governmental equity with them is pivotal to how policy is implemented and shaped in their society. For example, The UK referendum occurred that possibly allowed for Britain to possibly depart from the European Union. This established major problems of the Dutch because the United Kingdom was a major trading partner with them which would hinder the amount of income and goods that are coming which would by correlation affect how the budget is made and which programs/charities are more important to funded and taxed. The hindered trading can also allow for more nonprofits to be created as need because of the government failure to ensure that programs are put in place for the citizens. Accordingly, with current changes with the ‘withdrawal’ of the United Kingdom from the European Union there also ushered in the political and societal ideals from certain political groups. One major group and politician the recently came forth was that of Geert Wilders and his Party for Freedom. The focus of this new political party is to ban or make it harder for any Muslim refugees to come to the Netherlands and ban any religious texts such as the Koran from being sold as well. These poses a major problem because one of the major nonprofit sector in Amsterdam’s deal strictly with refugees and garnering support for said refugees. Many of the people are creating their or establishing their own independent sectors to help combat the government and societal failures. The laws that were once established to combat a discrimination against a person of a different culture, race or gender…

    • 950 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Marketing Game

    • 334 Words
    • 2 Pages

    I selected this Pink country because it has more labor than my trading partner. When you specialize in producing and subsequent trading with the other countries, there is a higher possibility of getting more income.…

    • 334 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    This is an analysis of the current situation. An emphasis should be placed on “Analysis”. That means that you want to avoid simply repeating facts from the case. At this point, you are still exploring … this is NOT the time to start making recommendations. Situation Analysis includes both internal and external factors.…

    • 1575 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Language could be a barrier for some companies that want to globalise themselves, however for next a company which is such a big concern, their websites are available in every language that they sell in, this makes it easy for customers from abroad to purchase whatever they please from the next website.…

    • 635 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Belgium Research Paper

    • 609 Words
    • 3 Pages

    The total population in 2015 is 11,203,992. 58% of Belgium are Fleming, 31% of people are Walloon, and 11% are either mixed or other. There is about 1,775 births everyday and 1,554 deaths everyday. A males average life is 78 years…

    • 609 Words
    • 3 Pages
    Good Essays
  • Good Essays

    | It will allow the new country to relate more with the business as they are speaking to the target market in their language which makes them seem friendlier.…

    • 613 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Inspired by the topic introduced by director Wu of “Centre of Netherlands Education” we will write our report on the Netherlands and its Dutch culture. In this report various topics about this country and its culture will elaborately be discussed. As we have one Dutchman on our team, we should be able to explore the different topics to a greater depth.…

    • 1756 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    McWhorter, also gives us insight to how important English is to global business now even more so in the future. Many companies are well aware of this, and there has been a surge in multinational companies that are requiring English to be the common corporate langue ate. (Neely,…

    • 1105 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The Dutch also dominated the shipping business as a result of their investment into shipbuilding. They had the lowest shipping rates and became the largest merchant marine in Europe. This allowed them to undersell their competitors. The Netherlands had one of the highest standard of living in Europe and maybe in the world. Salaries were high and everyone ate well in the area.…

    • 745 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Population Reference Bureau, “The U.S. is getting bigger, older, and more diverse.” Estimates of the United states population at the middle of the 21st century vary, from the U.N.’s 404 million to the U.S. Census Bureau’s 422 to 458 million. To develop a snapshot of the nation at 2050, particularly its astonishing diversity and youthfulness, I use the nice round number of 400 million people, or roughly 100 million more than we have today.…

    • 1202 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Comparative Research

    • 1421 Words
    • 6 Pages

    The comparative approach to the study of social life has a long tradition dating back to Ancient Greece. In the social sciences comparative research is widely employed to describe the studies of societies, cultures, institutions etc. and changes over time and space, when they are carried out with the intention of using the same research tool to compare systematically the manifestations of the phenomena in more than one temporal or spatial sociocultural setting (Hantrais 2009). Policy research however is seen as a special type of research that can provide community and decision-makers with useful recommendation and possible actions for resolving fundamental problems. Policy research has recently gained much attention as government and international organisations are recognising the important role that research can play in policy development. Policy research is done by a number of different institutions and persons including but not limited to academics, lobby groups, pressure groups. The methods of investigation employed by the investigators must be based on the nature of the research area and the questions being asked. Three approaches of comparative research are studies, Surveys and the review of existing research will be examined. These approaches are useful to comparative research in varying degrees, however each allows comparative policy analysis to recognise problems and identify and understand key issues, support a selected plan of action and to monitor processes and evaluate impact of policies.…

    • 1421 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    U.S. expatriates in France

    • 5574 Words
    • 7 Pages

    population of 66 million people as of July 2013, France is the 21st­most populous country in the…

    • 5574 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Niue once had over 5000 people in the 1960’s (The Guardian, 2014), but now has a population of 1,618 with a 3% decrease in population every year (The World Factbook, 2018). Five years from now it is expected they will have been reduced to a population of 1,389. When you are considering such a small country this is a very large number…

    • 1266 Words
    • 6 Pages
    Good Essays