Individual Case Analysis Paper
MRK526 Marketing Channels: Winter 2014 Individual Case Analysis: Value 25%
CoursePack Link (Harvard Publishing): https://cb.hbsp.harvard.edu/cbmp/access/26098004
Instructions: HAND IN USING SAFEASSIGN by March 21 730am
1. Getting Started
Scan the case, looking for the main issues/problems to be solved. Then, read the case, taking detailed notes on information that will help you to solve the issue/problem. Next, determine between what the really important information is, and how it impacts on the issues/problems. Once you are certain that you know all the key information, discuss possible alternatives (not necessarily the same as the ones offered in the case). Select the best alternative, and then determine what the firm needs …show more content…
Remember, that is only the case writer’s view or the view of management. It is your task, having completed the situation analysis, to decide if the issue is as stated. If there are several issues, you must prioritize and then address the most critical one first. At this point, you are only identifying, not solving the problem(s). Also, be careful that you are not identifying symptoms of the problem. Symptoms are observable manifestations or indications that a problem may be present.
c) Situation Analysis (SWOT)
This is an analysis of the current situation. An emphasis should be placed on “Analysis”. That means that you want to avoid simply repeating facts from the case. At this point, you are still exploring … this is NOT the time to start making recommendations. Situation Analysis includes both internal and external factors.
An internal analysis looks at strengths and weaknesses. Strengths are things that the company is really good at. Some examples of strengths that a company may have are: solid brand name, good reputation, strong management capabilities, unique product features, and the ability to produce at a low cost. Weaknesses are things that the company needs to work on. Some examples are: poor, undifferentiated brands, lack of marketing expertise, no money, limited product line, bad
CoursePack Link (Harvard Publishing): https://cb.hbsp.harvard.edu/cbmp/access/26098004
Instructions: HAND IN USING SAFEASSIGN by March 21 730am
1. Getting Started
Scan the case, looking for the main issues/problems to be solved. Then, read the case, taking detailed notes on information that will help you to solve the issue/problem. Next, determine between what the really important information is, and how it impacts on the issues/problems. Once you are certain that you know all the key information, discuss possible alternatives (not necessarily the same as the ones offered in the case). Select the best alternative, and then determine what the firm needs …show more content…
Remember, that is only the case writer’s view or the view of management. It is your task, having completed the situation analysis, to decide if the issue is as stated. If there are several issues, you must prioritize and then address the most critical one first. At this point, you are only identifying, not solving the problem(s). Also, be careful that you are not identifying symptoms of the problem. Symptoms are observable manifestations or indications that a problem may be present.
c) Situation Analysis (SWOT)
This is an analysis of the current situation. An emphasis should be placed on “Analysis”. That means that you want to avoid simply repeating facts from the case. At this point, you are still exploring … this is NOT the time to start making recommendations. Situation Analysis includes both internal and external factors.
An internal analysis looks at strengths and weaknesses. Strengths are things that the company is really good at. Some examples of strengths that a company may have are: solid brand name, good reputation, strong management capabilities, unique product features, and the ability to produce at a low cost. Weaknesses are things that the company needs to work on. Some examples are: poor, undifferentiated brands, lack of marketing expertise, no money, limited product line, bad