Dailiness By Paddy Scannell Summary

Dailiness in the Media
Paddy Scannell’s article “Dailiness” reasons that media affects our daily life, routine, and perception of time. “Dailiness’ refers to the unceasing, continual flow of life that fill each and every day. “Our sense of days is always already in part determined by the ways in which media contribute to the shaping of our sense of days,” Scannell writes. Scannell discusses the domestication aspect by claiming that media shapes the sense of day in our households. Broadcasting has been heavily shaped by the concept of time, appearing in forms ranging from morning news programs to late night shows. Our daily routines, in turn, are formed around the media; for example, getting ready for school while the morning radio show is airing. Times for broadcasting are carefully structured in morning or evening slots, when people aren’t busied with work, in order to receive the largest audience.
I have witnessed my mother’s morning ritual for roughly 10 years now. She arises, begins her day by eating breakfast and watching the morning news program, and then proceeds to drive to work. Breakfast television thematizes her present moment, orienting her at that particular moment of the day. For my
Who programming, emphasizing how years of programming define our sense of time, engraved in our memory. However, most millennials have almost entirely divorced themselves from commercial TV and choose instead to watch something previously recorded, through mediums such as Netflix and Hulu. People today are accustomed to instant gratification, lending ways to “binge consumption”, or the trend towards watching multiple episodes of a show in a row rather than waiting for the show to be aired on cable television. The internet and streaming services offer customers endless opportunities for binge watching that cable companies simply can’t match, and therefore, lose much of their audience to streaming