2013 Third and Fourth Fiscal Quarter
Kevin Rowan
University of Central Florida
The Comcast Corporation, an internationally known mass media and communications company, transitioned into 2013 looking forward to another healthy year of business. The company in which was founded by Ralph Roberts in 1963 was coming off a 2012 year in which 4th Quarter Consolidated Revenue increased 12% (Comcast, 2013). As the early stages of 2013 advanced, the company continued its growth by showing a 2.9% bump in Consolidated Revenue in the first quarter, followed by a 7% gain in the second quarter (Comcast, 2013). In all, the company was set to move forward with a successful second half of the year. Roughly a decade ago, the dawn of the “On Demand” feature in television broadcasting brought about a change to the broadcasting industry. For the first time ever, audiences were no longer forced to make their schedules around their favorite programs. Companies such as Comcast and one of its primary competitors, Verizon Communications, found success in the early days of the “On Demand” feature primarily due to its convenience. As time progressed however, alternative products entered the marketplace that challenged the success in which the television service providers were experiencing. Netflix Inc., a web-based service provider, directly challenged the “On Demand” feature by rolling out a product in which consumers had the option to watch a variety of shows or movies online by subscribing to their network. As the popularity of products released by Netflix and other competitors increased, mass media organizations such as Comcast and Verizon realized that they could no longer rest on the laurels of the “On Demand” feature, and had to look for ways to add value to their respective products.
In mid September of 2013, Shalini Ramachandran of the Wall
References: Bilbao, R. (2013, November 11). Disney 's Iger questions Comcast 's theme park zeal. Orlando Business Journal. Retrieved November 13, 2013, from http://www.bizjournals.com/orlando/blog/2013/11/disneys-iger-questions-comcasts.html?page=all Comcast. (2013, February 12). Reports 4th Quarter and Year End 2012 Results (NASDAQ:CMCSA). Retrieved November 13, 2013, from http://www.cmcsa.com/releasedetail.cfm?ReleaseID=739834 Garcia, J. (2013, October 30). New Transformers ride lifts attendance at Universal Orlando. Orlando Sentinel. Retrieved November 13, 2013, from http://touch.orlandosentinel.com/#section/-1/article/p2p-77981690/ Gottfried, M. (2013). Netflix Ages Gracefully; Getting on Cable Set-Top Boxes Brings the Company Closer to the TV Mainstream--and Could Shake Up the Landscape. Wall Street Journal, N/A. Retrieved November 13, 2013, from http://search.proquest.com.ezproxy.net.ucf.edu/wallstreetjournal/docview/1441726820/141BA44F56B5190C204/48?accountid=10003 Ramachandran, S. (2013). Comcast to Make Shows Available via Twitter. Wall Street Journal, N/A, N/A. Ramchandran, S. (2013). Comcast, FiOS Invade Netflix 's Turf. Wall Street Journal, N/A. Retrieved November 13, 2013, from http://search.proquest.com.ezproxy.net.ucf.edu/wallstreetjournal/docview/1434386172/141BA44F56B5190C204/87?accountid=10003