Dairymilk
ACKNOWLEDGMENT :
Firstly I thank Almighty ALLAH for endowing me with heatlh patience .
I wish to thanks my parents for their contribution and support towards the
I am also Thankfull to Sir Hassan Haroon . with out your help and guidence towards course the report would not be completed .
I also show my gratitude to my friends and all who contributed in completing the report
Assignment :
INTRODUCTION :
First people who made chocolate were theMayas and the Aztecs Chocolate played an important role in their social and religious life. Cadbury’s founder is jhon cadburry . cadburry started its operation in 1905 ad in birmingham UK .CBM Operates in more then 60 countries and become world largest confectionary company. Its is a largest sealing Choclate in the world as well as in Pakistan also Started operation in india in 1948
Vision:
"Working together to create brands people love"
Cadburys mission statement
Says simply, Cadbury means quality; this is our promise. Our reputation is built upon quality;our commitment to continuous improvement will ensure that our promise
Mission Statement 0f the product:
The mission statement of our new product is
To provide our customers with a tempting andexquisite taste as Enticing Treats means a mouth watering treat which is simply irresistible
CONSUMERS VIEW:
Customers get sentimental and emotionally attached. We can see that it had really affected the minds and psychology of consumers E.g.-when the company advertised its brand by tag lines “Aaj Pehli Tarik Hai”, ” Kuch Meetha Ho Jaye " and “Pappu Paas Ho Gaya”. However, the consumers had stopped purchasing the bars for sometime after the worm controversy.
Values :
-Bring happiness to their costomers
-Share happiness
-Contains more milk then any other chocolate bar
-made from the real dark chocolate
-AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHER PREMIUM PACKS
SEGMENTING:
The purpose of segmentation
Firstly I thank Almighty ALLAH for endowing me with heatlh patience .
I wish to thanks my parents for their contribution and support towards the
I am also Thankfull to Sir Hassan Haroon . with out your help and guidence towards course the report would not be completed .
I also show my gratitude to my friends and all who contributed in completing the report
Assignment :
INTRODUCTION :
First people who made chocolate were theMayas and the Aztecs Chocolate played an important role in their social and religious life. Cadbury’s founder is jhon cadburry . cadburry started its operation in 1905 ad in birmingham UK .CBM Operates in more then 60 countries and become world largest confectionary company. Its is a largest sealing Choclate in the world as well as in Pakistan also Started operation in india in 1948
Vision:
"Working together to create brands people love"
Cadburys mission statement
Says simply, Cadbury means quality; this is our promise. Our reputation is built upon quality;our commitment to continuous improvement will ensure that our promise
Mission Statement 0f the product:
The mission statement of our new product is
To provide our customers with a tempting andexquisite taste as Enticing Treats means a mouth watering treat which is simply irresistible
CONSUMERS VIEW:
Customers get sentimental and emotionally attached. We can see that it had really affected the minds and psychology of consumers E.g.-when the company advertised its brand by tag lines “Aaj Pehli Tarik Hai”, ” Kuch Meetha Ho Jaye " and “Pappu Paas Ho Gaya”. However, the consumers had stopped purchasing the bars for sometime after the worm controversy.
Values :
-Bring happiness to their costomers
-Share happiness
-Contains more milk then any other chocolate bar
-made from the real dark chocolate
-AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHER PREMIUM PACKS
SEGMENTING:
The purpose of segmentation