1.1 Key Objectives
The aim of the report is to study dark tourism and discuss what are the issues generated by the evolution of this phenomenon.
1.2 Scope
The report includes a definition of dark tourism, the history, a description of its target markets with its marketing implications, the push and pull factors and the various impacts caused and the challenges faced. Lastly, conclusions will be drawn.
2.0 Main Discussions
2.1 Definition
Dark tourism is demarcated as encompassing the visitation to any site allied with death, disaster and tragedy for commemoration, education or entertainment (Webber, 2007).
2.2 History
Dark tourism is not considered a new phenomenon as it can be referred back to the twelfth century (McCormick, 2004). As far as the Dark ages, pilgrims have started travelling to tombs. The increase in media has allowed events to be reported and repeated. With the increased improvements in technology, tourists and people can have an insight and be introduced to dark tourism (Stone, 2006).
2.3 Types of Dark Tourism
Dark tourism is the act of travel and visitation to the sites, attractions and exhibitions which have real or recreated death, suffering or disaster in general. Many tourists have flocked to experience sites of past terror that offer grim and disturbing tragedies. However, dark tourism has become so broad that there are many sub-classifications to categorize it.
2.4 Trends of Dark Tourism
The main reason for visiting dark sites is because of the tourists ' interest in the elements to witness executions and learn about the death of famous people and others, the demise and fall of empires, torment and suffering of sites from wars or gruesome murders.
Tourists also visit the sites sometimes to feel the power of faith, with the inspiration that they can get hope from these deaths (Tarlow, 2005).
2.5 Push and Pull Factors
2.5.1 Push Factors
Some tourists prefer more daring, exciting and adventure
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