Data Collection Respondents 1 1 
Discussion Guides – Group 10
Problem statement: Big bazaar is facing declining market share, the stores are inconvenient for shoppers for example long ques , less employees, etc. making the entire shopping experience unpleasant.
Data Collection from the Customers
Big bazaar brings multiple products, opportunities and services to millions of customers in India. Through over 16 million square feet of retail space, we serve customers in 95 cities across the country. Most of all, big bazaar help India shop, save and realize dreams and aspirations to live a better quality of life every day. Big bazaar has 214 stores across 90 cities and towns in India.
Target Group:
- Young working class (20-35)
- Working women (25-)
- Homemakers/decision makers (18-55)
Data collection-
The main aim is to test a minimum of 10 respondents from each category.
How and where will we collect data? :
Young working class (20-35) – College Campus/ Discussions with friends over the phone
Homemakers/decision makers (18-55) -Over the phone with Family and Relatives/ Customers in reliance fresh, more and vishal mega mart
Respondents would be a mix of people who shop online and who don’t. This will help in understanding the fears/concerns of people who don’t shop online. At the same time the reasons why people do shop online.
Also, the minimum educational qualification of respondents would be graduation.
DATA COLLECTION FROM RETAILERS
Understanding customer’s attitude towards big retail stores will be done via visit to these stores and by talking to retailers as well as customers. Observing customer’s buying behavior is also an essential part of our exercise.
DISCUSSIONS GUIDE FOR EMPLOYEES IN ORDER TO UNDERSTAND THEIR ATTITUDE AS WELL AS THE CONSUMERS BEHAVIOUR TOWARDS BIG BAZAAR.
Employee’s Perspective
INTRODUCTION
1 Introduce yourself
2 Explain the purpose of the research
3 Ask the participant is they are alright with recording the discussion and explain the purpose of
Problem statement: Big bazaar is facing declining market share, the stores are inconvenient for shoppers for example long ques , less employees, etc. making the entire shopping experience unpleasant.
Data Collection from the Customers
Big bazaar brings multiple products, opportunities and services to millions of customers in India. Through over 16 million square feet of retail space, we serve customers in 95 cities across the country. Most of all, big bazaar help India shop, save and realize dreams and aspirations to live a better quality of life every day. Big bazaar has 214 stores across 90 cities and towns in India.
Target Group:
- Young working class (20-35)
- Working women (25-)
- Homemakers/decision makers (18-55)
Data collection-
The main aim is to test a minimum of 10 respondents from each category.
How and where will we collect data? :
Young working class (20-35) – College Campus/ Discussions with friends over the phone
Homemakers/decision makers (18-55) -Over the phone with Family and Relatives/ Customers in reliance fresh, more and vishal mega mart
Respondents would be a mix of people who shop online and who don’t. This will help in understanding the fears/concerns of people who don’t shop online. At the same time the reasons why people do shop online.
Also, the minimum educational qualification of respondents would be graduation.
DATA COLLECTION FROM RETAILERS
Understanding customer’s attitude towards big retail stores will be done via visit to these stores and by talking to retailers as well as customers. Observing customer’s buying behavior is also an essential part of our exercise.
DISCUSSIONS GUIDE FOR EMPLOYEES IN ORDER TO UNDERSTAND THEIR ATTITUDE AS WELL AS THE CONSUMERS BEHAVIOUR TOWARDS BIG BAZAAR.
Employee’s Perspective
INTRODUCTION
1 Introduce yourself
2 Explain the purpose of the research
3 Ask the participant is they are alright with recording the discussion and explain the purpose of