David Beckham Stereotypes

David Beckham as an ambassador incremented even more the manly attitude of the brand. “When you think of a rugged outdoorsman, it's pretty difficult not to think of former football player David Beckham” (Stassi R, Toovia Fashion, 2015). Not only Beckham's image pushes the brand to it’s masculine side, but also the campaigns he has been doing with Belstaff. Even when the black and white photos included a woman, his first campaign launched in 2013 was all about men. “The campaign depicts a band of brothers led by Beckham, travelling around the English countryside on their motorbikes” (Lauren Milligan, Vogue News, 2014). So did the last brand’s movie campaign “The Outlaws”, where it is possible to see the ambassador as “The Stranger”, a sort of