Debbie Drake How To Keep Your Husband Happy Analysis

Online sales of celebrity fitness mogul Debbie Drake’s 1964 album titled “How to Keep Your Husband Happy” highlight the vast differences in marketing approaches and writing styles used in selling products on the internet. Although this album is sometimes marketed to a non-specific audience as if it were legitimately useful material, in other cases it is sold as a shocking and comedic look back in time. This sharp contrast can be seen in two separate examples of ads on the social selling website, Ebay, where various sellers differ in their marketing and writing approaches. While some ads for this record are listed under the “special interest” or “spoken word” categories, other ads list this jaw-dropping album as “comedy” to highlight its laughable advice of how wives should conduct themselves. In this specific case, sellers John Freyer and user name “solidviper.com” demonstrate two very different methods when describing and selling the same album.
In his description of the album, John took a subjective approach to marketing it as comedy, in a manner which would appeal to people who realized the absurdity of its claims. Additionally, John was very descriptive by telling the audience how he acquired the album and what motivated him to purchase it, along with photos of both the album and its included materials. In a satirical fashion, John created his own checklist of ideas to accompany the photo of Debbie Drake’s checklist suggestions for wives. Overall, Mr. Freyer’s eBay ad was attention grabbing, engaging, and created a desire within the reader to purchase the album to experience it in its