Decoding Advertisement Analysis

INTRODUCTION

This image was for KENZO by TOILET PAPER. It was the first advertising campaign that Toilet Paper has created in collaboration with a fashion brand.

The first thing that came to my mind when I saw this image were the placing of the different insects and the background itself is bright which seems to pop out of the image which holds true to what Judith Williamson said, that advertisements are pervasive and immensely influential and have an ‘apparently autonomous existence’. In Decoding Advertisements, Williamson is not concerned with assessing the influence of advertisements but investigates the way that advertisements work.

Another might be the perfectly manicured fingers, the placing of the hands and the pluckers, the way
After I read more about the fashion trend about the eye, the design of the jacket intrigued me and after reading about it more I came to know it was in trend in 2013, it seems appropriate that the ad maker tried to connect it to the audience, the people who will actually see the ad that is my target audience who will be seeing this ad will be women women very much into fashion, so the manicured hands the way they both r perfectly dress is trying to appeal to the target audience, every hair is in place. The ad is trying to potray them as specimens and we can see that by the other insects around. And the way of the angle of the photo. And the presence of the fingers which (target audience hi fashion women) appretiate the fine fabric of the materials shown. The careful the jacket is lifted is actually potraying how fine the quality of the jacket is. I will try to explain in detail what I am trying to potray/examining in the paragraphs
Barnard, p. 150). What Davis meant by this was that what might be of significance this year might have a different perspective next year. Also laying emphasis on the idea that variables of the design are continually changing and evolving. These characteristic that might strike an accord with some might not be of any importance to the other, helping us lay emphasis on the concept that fashion is subjective and open to perception. Therefore, there is no precise meaning to clothes. As a simple example the idea of using the eye in the image can mean different to different people. For me I look at it as a sign to warden of evil. To another it might mean confidence or to catch attention. This theme excites me as I consider it as something fresh, fun and covetable. Even though this theme was a major accomplishment in 2013, you rarely find anybody wearing it today. This could probably be because fashion cannot be the same and people want to try new things and like what Davis said fashion keeps changing and evolving