Design Elements & Principles
Design Elements & Principles
I. Introduction
Certain web sites seize users’ sights more easily, while others don’t. Why? Sometimes we have to remark our opinion about likes or dislikes of web sites, and it is easy to say just “I like this, or I don’t like that…” But if we are asked to answer the question why, then it is very difficult to find out the reason. Which factors do influence on someone to have a certain attitude toward a web page? There may be very many reasons related to it, but I think the ‘design’ of the web page is the very critical one of them. I will describe the elements and principles of design and by doing so I want to articulate the sub-factors of design that have influence on the users’ attitude toward a web site in this article.
II. Significance of the topic
Even though not comprehensive and elaborated, the design elements and principles described here can be an analyzing frame for web page design. They can inform us where to begin, what to probe, and how to analyze. For example designer who knows the design elements and principles can analyze the page in terms of line, color, movements, balance, harmony, and so forth, while others are just thinking that it is appealing for them or not. 1
This information can also give an expressing tool to the web designer. A novelist can express his or her thought using language. A web page designer also expresses their thought or a certain intention with elements of design and does it effectively along with the design principles. If a designer want to say something through the web page, than he must use the elements (line, color, etc) as a communication tool. So it is very important to know the kinds and meanings of the design elements and principles. Although color is one of the most important design elements, but I excluded the detail description of it, because color-related subject has already seized designers’ interests and many designers, I think, already know of it very much.
III.
I. Introduction
Certain web sites seize users’ sights more easily, while others don’t. Why? Sometimes we have to remark our opinion about likes or dislikes of web sites, and it is easy to say just “I like this, or I don’t like that…” But if we are asked to answer the question why, then it is very difficult to find out the reason. Which factors do influence on someone to have a certain attitude toward a web page? There may be very many reasons related to it, but I think the ‘design’ of the web page is the very critical one of them. I will describe the elements and principles of design and by doing so I want to articulate the sub-factors of design that have influence on the users’ attitude toward a web site in this article.
II. Significance of the topic
Even though not comprehensive and elaborated, the design elements and principles described here can be an analyzing frame for web page design. They can inform us where to begin, what to probe, and how to analyze. For example designer who knows the design elements and principles can analyze the page in terms of line, color, movements, balance, harmony, and so forth, while others are just thinking that it is appealing for them or not. 1
This information can also give an expressing tool to the web designer. A novelist can express his or her thought using language. A web page designer also expresses their thought or a certain intention with elements of design and does it effectively along with the design principles. If a designer want to say something through the web page, than he must use the elements (line, color, etc) as a communication tool. So it is very important to know the kinds and meanings of the design elements and principles. Although color is one of the most important design elements, but I excluded the detail description of it, because color-related subject has already seized designers’ interests and many designers, I think, already know of it very much.
III.