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PART II – INDUSTRY ANALYSIS
Principles of Marketing
The Video Game Industry –
Sony PlayStation 4
Submitted by:
Dullano, Jastine
Febrero, Benjamin
Gazmen, Dandrei
Gomez, Charles
Lazaga, Lloyd
Paz, Timothy
of 2-CAC
Submitted to: Prof. Ernesto Arpon
The Industry
The video game industry is considered to be the biggest form of entertainment. In a global scale, it outmatches the TV, Music, and Film industries. Because video games are this popular, governments from various countries all over the world have expressed their support for the industry.
In the Philippines, the first company that focused on solely creating video games is the company Anino Games. This company was founded way back 2001. Ever since, video gaming has become known to many Filipinos. In 2007, an organization called Game Developers Association of the Philippines (GDAP) has been established. The purpose and objective of this organization is to promote the country’s game development industry. The said industry has been receiving sponsorship of events and activities by the Government. But this support is not enough according to Alvin Juban, the President of GDAP.
The three major players of the video game industry are Nintendo, Sony, and Microsoft. Nintendo was known for being the first ever company to introduce the first handheld console to the world in the year 1989 – the Game Boy. Sony is known for its high quality gaming console which is the PlayStation. But Sony was not satisfied, and thus they came up with the next PlayStation, the PlayStation 2, 3, PSP, PSP Vita, and the PS4 which is still a widely known console compared to Sony’s first console. Lastly, Microsoft is known to produce another well-known gaming console, which is the Xbox. All these Gaming Console Companies or players have greatly affected the video game industry, for it is because of them that playing video games had become popular.
NOTES:
Direct Competitors:
Principles of Marketing
The Video Game Industry –
Sony PlayStation 4
Submitted by:
Dullano, Jastine
Febrero, Benjamin
Gazmen, Dandrei
Gomez, Charles
Lazaga, Lloyd
Paz, Timothy
of 2-CAC
Submitted to: Prof. Ernesto Arpon
The Industry
The video game industry is considered to be the biggest form of entertainment. In a global scale, it outmatches the TV, Music, and Film industries. Because video games are this popular, governments from various countries all over the world have expressed their support for the industry.
In the Philippines, the first company that focused on solely creating video games is the company Anino Games. This company was founded way back 2001. Ever since, video gaming has become known to many Filipinos. In 2007, an organization called Game Developers Association of the Philippines (GDAP) has been established. The purpose and objective of this organization is to promote the country’s game development industry. The said industry has been receiving sponsorship of events and activities by the Government. But this support is not enough according to Alvin Juban, the President of GDAP.
The three major players of the video game industry are Nintendo, Sony, and Microsoft. Nintendo was known for being the first ever company to introduce the first handheld console to the world in the year 1989 – the Game Boy. Sony is known for its high quality gaming console which is the PlayStation. But Sony was not satisfied, and thus they came up with the next PlayStation, the PlayStation 2, 3, PSP, PSP Vita, and the PS4 which is still a widely known console compared to Sony’s first console. Lastly, Microsoft is known to produce another well-known gaming console, which is the Xbox. All these Gaming Console Companies or players have greatly affected the video game industry, for it is because of them that playing video games had become popular.
NOTES:
Direct Competitors: