Dhiraagu Case Study
Marketing Management ? Consulation on Marketing strategy of Dhiraagu
Executive Summary
Marketing management?is the organizational discipline which can make focusing on the techniques, practical application of?marketing?orientation and methods inside enterprises in the management of a firm's marketing activities and resources. The brand audit investigates the return on existing investments, trends in a business? net profits and its established economic value. It determines the business? entire financial strength and assesses a business? image and reputation with its customers. It determines how is perceived as an industry leader in technology, along with exceptional customer service, offering a product or service innovations, other …show more content…
Due to the intense completion with the Dhiraagu it can affect to make lower profits within the company. Because competitors can entice consumers away with superior products. Furthermore, the company another issue with the availability of substitute products. This trend hurts?Dhiraagu?s to raise prices. Because customers can switch easily to another product or service in the market. In addition, changes of the government rules and regulations can negatively affect?Dhiraagu. This is mostly affected which will make a short-term negative impact on the entity, which subtracts from its value. Politics can increase?Dhiraagu?s risk factors. Governments can quickly change business rules that negatively affect?Dhiraagu?s business. Political Risk will negative impact on this entity, which subtracts from the entity's …show more content…
The growth stage is a strong growth in sales and profits. The company can make benefit from economies of scale in production, the overall amount of profit, and the profit margins will increase. This is the stage which the business should invest more money in the promotional activity in order to maximize the potential of this growth stage.
Maturity Stage?? During this stage, the product is established. The business aim is to maintain the market share they have built up. This is perform the most competitive time for most products. It needs to invest wisely in any marketing. The business needs to consider modifications, any product or improvements to the production process which giving a competitive advantage.
Decline Stage?? Eventually, the market will start to shrink for a product. This is known as the decline stage. This could happen due to the market becoming saturated or consumers are switching to a different type of product. This decline may be inevitable. It may be possible to make some profit for companies by switching to less-expensive production methods and cheaper
Executive Summary
Marketing management?is the organizational discipline which can make focusing on the techniques, practical application of?marketing?orientation and methods inside enterprises in the management of a firm's marketing activities and resources. The brand audit investigates the return on existing investments, trends in a business? net profits and its established economic value. It determines the business? entire financial strength and assesses a business? image and reputation with its customers. It determines how is perceived as an industry leader in technology, along with exceptional customer service, offering a product or service innovations, other …show more content…
Due to the intense completion with the Dhiraagu it can affect to make lower profits within the company. Because competitors can entice consumers away with superior products. Furthermore, the company another issue with the availability of substitute products. This trend hurts?Dhiraagu?s to raise prices. Because customers can switch easily to another product or service in the market. In addition, changes of the government rules and regulations can negatively affect?Dhiraagu. This is mostly affected which will make a short-term negative impact on the entity, which subtracts from its value. Politics can increase?Dhiraagu?s risk factors. Governments can quickly change business rules that negatively affect?Dhiraagu?s business. Political Risk will negative impact on this entity, which subtracts from the entity's …show more content…
The growth stage is a strong growth in sales and profits. The company can make benefit from economies of scale in production, the overall amount of profit, and the profit margins will increase. This is the stage which the business should invest more money in the promotional activity in order to maximize the potential of this growth stage.
Maturity Stage?? During this stage, the product is established. The business aim is to maintain the market share they have built up. This is perform the most competitive time for most products. It needs to invest wisely in any marketing. The business needs to consider modifications, any product or improvements to the production process which giving a competitive advantage.
Decline Stage?? Eventually, the market will start to shrink for a product. This is known as the decline stage. This could happen due to the market becoming saturated or consumers are switching to a different type of product. This decline may be inevitable. It may be possible to make some profit for companies by switching to less-expensive production methods and cheaper