Diary Survey

Thanks for participating in our study to learn “what the UK talks about!”

The purpose of this diary is to help you remember the conversations you had throughout day. Please feel free to record conversation details next to the corresponding topic below or record information on a separate sheet of paper. Please include face-to-face conversations as well as phone calls, emails, letters, blogs, online chats, instant messages, or any other communications. If a conversation falls into several topic areas, please record the conversation next to each topic that applies. Please try not to change your normal conversation pattern just because you are participating in this study. It doesn’t matter how many or how few conversations you have in these topic areas.

Tomorrow you will receive an invitation to an online survey to collect this information.

|General Topics |How many conversations by topic|List all companies or brands** mentioned by name |
|Automotive: Cars, parts, repair, services such as road-side | | |
|assistance, navigation, etc. | | |
| | | |
|Financial Services: Savings/investments, banking, credit cards, | | |
|insurance of all kinds, money transfer, real estate, property, estate| | |
|agents, etc. | | |
|Health &