Yahoo! and Google are two large American companies that control the business on the internet. The two companies are giants of the internet and they have the biggest search engine. Their common feature is advertising. They derive most of their income from advertising by offering varied and diversified services to their customers. Nowadays, both companies have embarked on the increased diversification of their activities to ensure their survival. This diversification finds its strength in innovation. We notice today that google made radical changes which took it out of his usual domain that is the internet by investing more in robotics. From simple internet search engine, Google becomes manufacturer of cars without drivers.
By cons, yahoo that had become a financial plate with Yahoo Finance, take over new and more attractive communication companies to increase its power by making some huge investment. So, many companies such as: Vizify, Tumblr, Summly, Dailymotion etc. were bought by Yahoo to attract more customers and also to bring back new talent to Yahoo. New applications phone sets rules on the internet and yahoo intends to profit by coming with new services to attract this market share that continues to grow.
Both Yahoo and Google are investing billions to fit a rapidly changing …show more content…
The list is long to the point that we eventually forget that most of the tools and services that are used on the web are the Google initiative. The company has built an empire on the web. And that's not counting its investment in mobile with the "Android" system, or in the sale of tablets that made unavoidable Google. Latest gadget from Google is a pair of glasses, announced for 2014, which concentrates all the technologies of the company and promises to be a revolution in our daily