|S. No. |Vision |Mission |
|1 |Vision is like destination |mission the path |
|2 |vision can change |But not mission |
|3 |Vision statement comes first |Mission statement comes next |
|4 |Vision statement is like a Short term goal |Mission statement is like a long term goal |
|5 |Vision is where the company should go from here – in terms of volumes, |Mission is what the business exists for – |
| |product markets etc. this is also long term, but perhaps a shorter term |the broad purpose of the business, what the|
| |than the mission. |promoters created the company for, or what |
| | |the current people in charge of the affairs|
| | |– BOD and shareholders think of it. For |
| | |example, what broad consumer needs the |
| | |company should be serving in the long run. |
| | |The time frame here is the longest. |
|6 |vision is a statement of |the mission statement (which |
| |some desired future state (as an example Microsoft's