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Direct To Consumer Advertising Essay
Drug Companies and Direct-to-Consumer Advertising

In this paper, I would like to discuss drug companies and consumer related advertising. Many people do not think that drug companies do a good job on educating the consumer about the dangers involved with the using of their product. The reason for that way of thinking is in today’s society you see everyone doing things that are going to better benefit them or their company financially. Therefore, I am going to give my opinion on the subject, and a few quotes from others who also agree with me on this subject.

I want to begin my paper with a quote from an article I read “Direct-to-consumer advertising may not be giving big pharmacy such a big bang for their buck after all. Despite the billions
…show more content…
I do not think anyone else should either, because you cannot just go out there and purchase them. You have to have a doctor’s prescription to receive any prescription drugs. Some people might have an issue with it, because people can get their doctor to write them a false prescription. Rarely have I seen that happen before, my Grandfather had heart surgery and my Grandma tried to get him a refill over the phone from his doctor because he was in pain but they would give him another one without a written prescription from his doctor. When it comes to doctors opinions about DTCA, they are all about the same. Most doctors said, “Increasingly, patients are asking physicians about advertised products and doctors do feel pressured to prescribe”, thus bringing change in patient-physician communication. There are many pros and cons I will only list a few, I will do the pros first. The big one is that it is educational to the consumer. They say that it gives the patient a sense of empowerment and personal responsibility for individual health by bridging the information gap that previously existed between patients and their doctors. Better-educated patients, the argument goes, will be able to make smarter, patient-centered decisions regarding their own health care. Now I will list a few of the cons. Some people do not think that the published data is accurate. Research has also shown that most television advertisements present the

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