Two ethical considerations in the sociocultural level of analysis are the lack of informed consent and exposing participants to psychological harm. Since a goal of researchers in the sociocultural level of analysis is to investigate the interactions between people and their causes and reasons for it, the lack of informed consent is frequently seen in experimental research within this level of analysis to avoid demand characteristics. Furthermore, since researchers often investigate behaviours that humans in general do not wish to use or act out, participants in studies within this level of analysis are often exposed to psychological harm. One ethical consideration in the sociocultural level of analysis is the lack of informed consent, which means that the participants may have signed a consent form and agreed to be the participants in a study, but were not informed about the true aim and or procedure of the experiment, as could be illustrated in Asch’s study on conformity in the 1960s and Steel & Aronson (1995)investigating stereotype threat.
Asch’s study aimed to investigate whether being alone or in a group, influenced conformity. The participants were told that this was a study on visual perception, and they all signed a consent form. They were asked to identify the longest line out of a set of four first alone and then with a group of 7 confederates. In 12 out of the 18 trials with the group, the confederates purposely gave the wrong answer, and the results showed that 75% of all participants conformed at least once during these 12 trials where the wrong answer was given. In this study, a consent form was signed and the participants were informed about the procedure of the study, but they were deceived about the true aim of the study by telling them it was a visual perception study when it truly was about conformity.
Steel & Aronson (1995) conducted a lab