Disney Theme Parks
Final Paper Disney Theme Parks
Amy Nance
Nicole Williamson
BSM606-MGT 432-A
Indiana Wesleyan University
I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Catalog relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University.
The Walt Disney Company (“Disney” or “the company”), founded in 1923, together with its affiliated companies maintain a “commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling” (http://corporate.disney.go.com/). The company’s longevity, “exceptional entertainment experiences, widely diverse content and unique skill in managing [its] businesses in an integrated way allowed [it] to achieve strong results” that make it a model of organizational behavior that other companies replicate (Company Profile, 2011, May 13, p.29).
Disney is in the business of making dreams come true, and theme parks and resorts are where the company makes the closest emotional connection with consumers as millions of them experience first-hand the magic of Disney every year. How does a company of 149,000 employees work together to make the dreams of millions of guests come true every year?
Communication
Communication is the evoking of a shared or common meaning in another person (Nelson, D. L., & Quick, J. C., 2011, p. 258). Disney—like many corporations—has its own language with key terms that employees understand and use to interact with each other aiding them in their roles of making Guests’ dreams come true. Key terms include: Attractions—theme park rides
Amy Nance
Nicole Williamson
BSM606-MGT 432-A
Indiana Wesleyan University
I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Catalog relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University.
The Walt Disney Company (“Disney” or “the company”), founded in 1923, together with its affiliated companies maintain a “commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling” (http://corporate.disney.go.com/). The company’s longevity, “exceptional entertainment experiences, widely diverse content and unique skill in managing [its] businesses in an integrated way allowed [it] to achieve strong results” that make it a model of organizational behavior that other companies replicate (Company Profile, 2011, May 13, p.29).
Disney is in the business of making dreams come true, and theme parks and resorts are where the company makes the closest emotional connection with consumers as millions of them experience first-hand the magic of Disney every year. How does a company of 149,000 employees work together to make the dreams of millions of guests come true every year?
Communication
Communication is the evoking of a shared or common meaning in another person (Nelson, D. L., & Quick, J. C., 2011, p. 258). Disney—like many corporations—has its own language with key terms that employees understand and use to interact with each other aiding them in their roles of making Guests’ dreams come true. Key terms include: Attractions—theme park rides
References: Nelson, D. L., & Quick, J. C. (2011 pg. 152, 258, 386, 518). Organizational behavior science, the real world, and you Taylor, C. R., & Wheatley-Lovoy, C. (1998). Leadership: Lessons from the magic kingdom. (cover story) The Walt Disney Company: Company Profile. (2011, May 13 pg. 25, 29). Trahan, K. (2009). Make Your Company a Magic Kingdom. Sales & Service Excellence , 9 (2), 15 Hirasuna, D (2009, August 7). The On-line Journal of Business and Design. Walt Disney’s creative organization chart