Disney world
The Walt Disney Company
Assignment 1: Assignment 1: Strategic Management
And Strategic Competitiveness Professor:
BUS 499: Business Administration Capstone
April 20th, 2014
The Walt Disney Company
The Walt Disney Company started in October 16, 1926. It was at the time known as The Disney Brothers Studio. It was established by Roy and Walt Disney. The company rapidly began to expand and introduced the world to Mickey and Minnie Mouse. They are the image of the Disney Company. During the 1940’s Disney issued its first stock, this made it growth as a company. The Disney Company expanded to the world of television and written entertainment with the opening of a theme park. Disneyland was opened on July 17, 1955. Walt dream was to open different theme parks in a big area. He chose Florida because of the nice weather; the inexpensive land; and the interstate 4. Unfortunate, Walt Disney, died on December 15, 1966. Despite the loss of Walt, Disney Company continued to grow. And in October of 1971, Walt Disney World Resort opened in Orlando, Florida. (Disney History)
Globalization and technology changes have impacted The Walt Disney Company in positive way. According to Strategic Management, “globalization is the increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services, financial capital and knowledge across country borders.” ( Hitt, Ireland & Hoskisson, 2013). Globalization also increases the amount of ideas, technology, people, and capital that are transferred from one country to another. Globalization is also called Americanization because the expansion of American companies such as Pepsi, Disney, NBA, Burger King, etc. Globalization is expanding through the Internet, satellites, and other types of technology. Globalization can increase efficiency and be a force of positive change socially (Evans, 2002). The Disney Company had started its global expansion in
Assignment 1: Assignment 1: Strategic Management
And Strategic Competitiveness Professor:
BUS 499: Business Administration Capstone
April 20th, 2014
The Walt Disney Company
The Walt Disney Company started in October 16, 1926. It was at the time known as The Disney Brothers Studio. It was established by Roy and Walt Disney. The company rapidly began to expand and introduced the world to Mickey and Minnie Mouse. They are the image of the Disney Company. During the 1940’s Disney issued its first stock, this made it growth as a company. The Disney Company expanded to the world of television and written entertainment with the opening of a theme park. Disneyland was opened on July 17, 1955. Walt dream was to open different theme parks in a big area. He chose Florida because of the nice weather; the inexpensive land; and the interstate 4. Unfortunate, Walt Disney, died on December 15, 1966. Despite the loss of Walt, Disney Company continued to grow. And in October of 1971, Walt Disney World Resort opened in Orlando, Florida. (Disney History)
Globalization and technology changes have impacted The Walt Disney Company in positive way. According to Strategic Management, “globalization is the increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services, financial capital and knowledge across country borders.” ( Hitt, Ireland & Hoskisson, 2013). Globalization also increases the amount of ideas, technology, people, and capital that are transferred from one country to another. Globalization is also called Americanization because the expansion of American companies such as Pepsi, Disney, NBA, Burger King, etc. Globalization is expanding through the Internet, satellites, and other types of technology. Globalization can increase efficiency and be a force of positive change socially (Evans, 2002). The Disney Company had started its global expansion in
References: Berry, L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128-137 Fung, A., & Lee, M. (2009). Localizing a global amusement park: Hong Kong Disneyland Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.