Distracted Driving Case Study

To address the problem of distracted driving, I propose that the general public should be apprised of the perils of distracted driving on a regular basis. This can be implemented by posting pictures, posters and videos that are against distraction behind the wheels on social media to constantly remind the general public of the dangers associated with distracted driving. This awareness process can be accomplished by respected bodies such as National Highway Traffic Safety Administration (NHTSA), AAA Foundation for Traffic Safety, Centers for Disease Control and Prevention (CDC) and National Safety Council (NSC) taking to the social media to show the public the effects of distracted driving. It would take place on Facebook, Linkedln,
Twitter and Google+. This awareness is virtually for all road users who use one form of social media or the other. This should be implemented by respected organizations mentioned above, to show its credibility. To start off with, NHTSA, AAA Foundation for Traffic Safety, CDC and NSC should create organizational profiles on the major social channels: Facebook, Linkedln, Twitter and Google+.
They should make sure that all their logos are consistent across all the social sites so that people don’t think it’s some sort of scam. Next, they should decide on the best site to influence larger number people and devote more time to it. I recommend Facebook because of its great number of users, both young and old. They should make their presence known by advertising themselves through options like Facebook sponsored posts and Twitter cards that will help the users to get to know them and eventually view their posts. Next, they should create a content schedule to enable them know what to post and when. Lastly, they should follow other people that share the same vision as they themselves, who will in turn help spread their posters, images and videos across to more users. If the cycle of moving from one group or person to another continues, almost every social media user will be in one way or the other be aware of the issue. This awareness, if properly created, the statistics of crashes that occur as a result of distracted driving will considerably decrease for the better. My proposal addresses the problem of distracted driving in the sense that it serves as an eye opener for those distracted drivers out there. It does this by creating a feeling of trepidation in them. They could lose their lives, the lives of their loved ones and/or innocent strangers. It will also make the distracted drivers to be more careful with their driving as they would not want pictures of themselves or their names to be on social media as distracted
drivers.