Diversity Audit
DIVERSITY AUDIT
Diversity Audit at Starbucks Starbucks Corporation is a multinational company based in United States. It was founded in the year 1971 and is headquartered at Seattle, Washington. Starbucks is engaged in the business of selling coffee, coffee beans and different types of bakery products all over the world. The company also has a division known as Starbucks Entertainment division which is utilized for marketing films, music and books (Yahoo Finance, 2012). The coffeehouses owned by Starbucks are known for its relaxing atmosphere and the stores are mostly located in places where there is high traffic. This study entails about the diversity audit that have been conducted for Starbucks. The findings of such diversity audit, its assessment and subsequent recommendations have been presented in this study.
Findings
Diversity audit was conducted for Starbucks through an online survey of the company’s website and other information required for the purpose of conducting the audit was mostly available over the internet. In addition, some of the employees present in few Starbucks stores were also interviewed to collect relevant facts regarding the cultural diversity prevalent in the company. The key findings of the diversity audit conducted at Starbucks are given below: Starbucks operates its business and stores in different parts of the world. Hence it is obvious that people from different cultures of the world are a part of Starbucks. The people connected with Starbucks can be any of its stakeholders, including its employees, suppliers, etc. As indicated in its website, it can be found that cultural diversity is given high priority and due respect in the company (Starbucks, 2012a). Apart from selling coffees, Starbucks is also engaged in the business of building up new human connections and relationships. Celebration of cultures and community involvement are also part of Starbucks activities. At Starbucks, diversity is defined as the
Diversity Audit at Starbucks Starbucks Corporation is a multinational company based in United States. It was founded in the year 1971 and is headquartered at Seattle, Washington. Starbucks is engaged in the business of selling coffee, coffee beans and different types of bakery products all over the world. The company also has a division known as Starbucks Entertainment division which is utilized for marketing films, music and books (Yahoo Finance, 2012). The coffeehouses owned by Starbucks are known for its relaxing atmosphere and the stores are mostly located in places where there is high traffic. This study entails about the diversity audit that have been conducted for Starbucks. The findings of such diversity audit, its assessment and subsequent recommendations have been presented in this study.
Findings
Diversity audit was conducted for Starbucks through an online survey of the company’s website and other information required for the purpose of conducting the audit was mostly available over the internet. In addition, some of the employees present in few Starbucks stores were also interviewed to collect relevant facts regarding the cultural diversity prevalent in the company. The key findings of the diversity audit conducted at Starbucks are given below: Starbucks operates its business and stores in different parts of the world. Hence it is obvious that people from different cultures of the world are a part of Starbucks. The people connected with Starbucks can be any of its stakeholders, including its employees, suppliers, etc. As indicated in its website, it can be found that cultural diversity is given high priority and due respect in the company (Starbucks, 2012a). Apart from selling coffees, Starbucks is also engaged in the business of building up new human connections and relationships. Celebration of cultures and community involvement are also part of Starbucks activities. At Starbucks, diversity is defined as the
References: Grodan, G. (2008). Issues Facing Starbucks and Bank of America. Retrieved from http://voices.yahoo.com/issues-facing-starbucks-bank-america-1901086.html. Starbucks. (2012a). Diversity at Starbucks. Retrieved from http://www.starbucks.com/about-us/company-information/diversity-at-starbucks. Starbucks. (2012b). Starbucks Supplier Diversity Program. Retrieved from http://www.starbucks.com/responsibility/diversity/suppliers. The New York Times. (no date). Leading with Diversity: Starbucks Coffee Company. Retrieved from http://www.nytimes.com/marketing/jobmarket/diversity/starbucks.html. Yahoo Finance. (2012). Starbucks Corporation (SBUX): Profile. Retrieved from http://in.finance.yahoo.com/q/pr?s=SBUX.