Diversity in Companies, a Major Challenge for Globalization

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Diversity in Companies, a Major Challenge for Globalization
For Skema Business School’s Globalization Seminar
Presented by
AOUN Omar
BERTIER Capucine
DAUBRESSE Julie
LABEDAN Mélanie
PERETTI Quentin
VENET Laurie
Presented to
Michel-Henry BOUCHET
Date of submission: 17 September 2012
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Contents Page
Introduction to Diversity in companies, a major challenge for globalization. .................... 3
1) Diversity at the core of companies’ creation .................................................................. 4
A) Diversity, a key factor for success when included in the creation of a Company ..... 4
B) Diversity or the intentional strategy of Texas Instrument ......................................... 5
2) Diversity or the challenge for National Companies to become global ........................... 6
A) Identity VS Diversity, a success for Samsung ........................................................... 6
B) Nationalism of a company or how to manage Diversity to catch up on the
Globalization challenge .................................................................................................. 7
Conclusion .......................................................................................................................... 8
Sources : ............................................................................................................................ 10
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Introduction to Diversity in companies, a major challenge for globalization.
Globalization is the interconnection of markets. It allows companies and individuals with different cultures, languages ... to interact. The process of globalization can affect the technical as much as the geographical boundaries of the markets. This involves a real impact on societies around the world in many subjects like on the environment, culture, and economic development, prosperity...
Globalization is generally based on diversity, which is a real challenge for companies to adapt