Divvee Dialogue Analysis

Interviewer: Hi, is this Stephanie?

Stephanie: Yeah, hi.

Interviewer: Thanks for letting me talk to you this afternoon. How much do you know what Alan is working on at Divvee?

Stephanie: Jake Headlock is the one I know.

Interviewer: Sorry, what has Jake told you that he is working on?

Stephanie: Nothing. I didn’t know he was with Divvee.

Interviewer: Okay. There is a new way of shopping that Divvee wants to bring to market, that allows people to earn points when they buy things online that they would need to get anyway. It could be things like paper towels, cereal, bar soap and cleaning supplies for your home. In addition to that, you could get quality products like essential oils like you might expect to see from an MON, but it
I don’t know if that is something that can even be counted in this. We are pretty healthy and I just like to have fresh stuff. Supplements like a big old thing of protein powder are a pain to buy heavy in bulk.

Interviewer: Why is that challenging?

Stephanie: I guess it's in a whole different spot so I have to go to a separate store. I am not going to buy Walmart protein powder.

Interviewer: Why is that?

Stephanie: Because, it is not quality, it doesn’t taste good and we are particular about the ones we like. That would be one thing and that is a challenge in itself now that I think about it. I go to the normal grocery store, I go to Costco, I go to nutrition stores, I go to Target because they have everything, but not everything. I guess that is a pain now that I think about just going to so many different stores.

Interviewer: That is a really good point and I had forgotten about that. That is so true isn’t it? You have to go to all of these different stores because they specialize or they have certain items that you can get. Good point.

Stephanie: I don’t like going to Walmart, I hate going to Walmart.

Interviewer: What is it about Walmart that you don’t
I like things to be different.

Interviewer: What are the things you like to be specific and what are the things that you like to change up?

Stephanie: With shopping?

Interviewer: Yeah, the things that you buy at the grocery store, are there things that would bug you if somebody said, look here is a new, fill in the blank, and you are like no, I want my Dove soap or my go to items that are my standards. What are some things that you wouldn't want to change or those other ones you like experimenting with?

Stephanie: I am just thinking of Costco and we always get Charmin toilet paper. My husband likes that one the best and I just always have gotten that. I like that they have individually wrapped chicken breast so I can freeze them or put them in the fridge and I like everything about that. It is convenient and we always buy chicken. We have staples and we are always buying Greek yogurt, spinach, lean protein sources and avocados. For a while there weren't selling it and they were out of it for like 3 months and it drove me crazy. We go through those so fast and we don’t want to get small ones.

Interviewer: How often is Costco out of