Dm Swot Analysis
1 Introduction
Almost everyone has heard or read about the successful drug retailer dm-drogerie markt GmbH & Co. KG (dm-drogerie) that opens more and more stores in Germany and abroad and that operates in highly competitive markets. The aim of the following case study is to present this ambitious company and show how it is performing against its key competitors.
The case study starts with a short description of dm-drogerie's corporate history including general facts about its business development, its product and service range as well as the development of its revenues in recent years.
This is followed by a SWOT analysis trying to provide an overview of dm-drogerie's economical strengths, weaknesses, opportunities for the future and threats.
In the last part of this work, the results of the SWOT analysis will be summarized and interpreted.
2 Company Description
dm-drogerie was founded in 1973 by Götz W. Werner in Karlsruhe, Germany. The company is Germany's second largest drug retailer offering a wide range of products including cosmetics, perfumes, pharmaceutical products, hygiene articles, health foods, baby foods, detergents, bodycare and hair products, pet foods as well as a photo service in its stores and via internet. Since 2007, dm-drogerie provides a mailorder pharmacy service in co-operation with the Dutch mailorder pharmacy "Venlo Europa Apotheek". The service includes the dispatch of prescription and non-prescription drugs. Due to the use of this distribution channel, the company is able to grant its customers discounts up to 40 % on certain drugs.
dm-drogerie attaches particular importance to its private brands which contribute a lot to the company's success. These products are about 30 % cheaper than comparable branded articles and have an excellent price-performance ratio. Unlike its competitors, dm-drogerie does not offer special offers. Instead of that it sells its products at permanently low prices.
In 1976, dm-drogerie
Almost everyone has heard or read about the successful drug retailer dm-drogerie markt GmbH & Co. KG (dm-drogerie) that opens more and more stores in Germany and abroad and that operates in highly competitive markets. The aim of the following case study is to present this ambitious company and show how it is performing against its key competitors.
The case study starts with a short description of dm-drogerie's corporate history including general facts about its business development, its product and service range as well as the development of its revenues in recent years.
This is followed by a SWOT analysis trying to provide an overview of dm-drogerie's economical strengths, weaknesses, opportunities for the future and threats.
In the last part of this work, the results of the SWOT analysis will be summarized and interpreted.
2 Company Description
dm-drogerie was founded in 1973 by Götz W. Werner in Karlsruhe, Germany. The company is Germany's second largest drug retailer offering a wide range of products including cosmetics, perfumes, pharmaceutical products, hygiene articles, health foods, baby foods, detergents, bodycare and hair products, pet foods as well as a photo service in its stores and via internet. Since 2007, dm-drogerie provides a mailorder pharmacy service in co-operation with the Dutch mailorder pharmacy "Venlo Europa Apotheek". The service includes the dispatch of prescription and non-prescription drugs. Due to the use of this distribution channel, the company is able to grant its customers discounts up to 40 % on certain drugs.
dm-drogerie attaches particular importance to its private brands which contribute a lot to the company's success. These products are about 30 % cheaper than comparable branded articles and have an excellent price-performance ratio. Unlike its competitors, dm-drogerie does not offer special offers. Instead of that it sells its products at permanently low prices.
In 1976, dm-drogerie