Do Brand Elements Affect Customer Purchasing Behavior?
Table of Contents 1. Abstract…………………………………………...02 2. Introduction……………………………………….03 3. Research Question/Problem Identification……….04 4. Hypothesis………………………………………..05 5. Research Design………………………………….05 6. Data Collection…………………………………...08
6.1.Secondary Data………………………..08
6.2.Primary Data…………………………..11 7. Data Analysis and Interpretation…………………11 8. Suggestions & Recommendations……………….19 9. Conclusion……………………………………….20 10. Limitations……………………………………..20 11. References……………………………………….22 12. Appendix …………………………………........24
1. Abstract:
The importance of involvement is demonstrated by the defining role of fashion clothing in society. Further, fashion clothing 's continual and cyclical nature implies people are often drawn into the “style” or fashion of the moment and that there are those who place a great deal of emphasis on their clothing.We have chosen the clothing industry especially fashion clothing brands which are Nishat Linen, Ideas by Gul Ahmad and Junaid Jamshed. Our purpose of the study is to know the effect of brand elements on customer purchasing behavior. Brand elements are brand image, brand association, brand name, brand logo and brand awareness. Our findings from the literature and primary data shows that brand elements have significant impact on customer purchasing behavior and success of the firm. We have also given the recommendations and suggestions for the future researchers.
2. Introduction:
Clothing, in fact, is a kind of necessity that helps keep our bodies warm. Human beings cannot live without the protection from clothes in adverse conditions and this signifies how important clothing is for us. Nowadays, in addition to the basic functions, clothes can also serve as fashion items, which can tell how significant an individual is, express the status an individual has and what
6.1.Secondary Data………………………..08
6.2.Primary Data…………………………..11 7. Data Analysis and Interpretation…………………11 8. Suggestions & Recommendations……………….19 9. Conclusion……………………………………….20 10. Limitations……………………………………..20 11. References……………………………………….22 12. Appendix …………………………………........24
1. Abstract:
The importance of involvement is demonstrated by the defining role of fashion clothing in society. Further, fashion clothing 's continual and cyclical nature implies people are often drawn into the “style” or fashion of the moment and that there are those who place a great deal of emphasis on their clothing.We have chosen the clothing industry especially fashion clothing brands which are Nishat Linen, Ideas by Gul Ahmad and Junaid Jamshed. Our purpose of the study is to know the effect of brand elements on customer purchasing behavior. Brand elements are brand image, brand association, brand name, brand logo and brand awareness. Our findings from the literature and primary data shows that brand elements have significant impact on customer purchasing behavior and success of the firm. We have also given the recommendations and suggestions for the future researchers.
2. Introduction:
Clothing, in fact, is a kind of necessity that helps keep our bodies warm. Human beings cannot live without the protection from clothes in adverse conditions and this signifies how important clothing is for us. Nowadays, in addition to the basic functions, clothes can also serve as fashion items, which can tell how significant an individual is, express the status an individual has and what
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