Doctor
MARKETING ASSIGNMENT
PART A (1)
Mapleleaf Press (Nigeria) Limited was incorporated in 2007, is in the business of Exercise (version) book manufacturing. Maple leaf provide a wide range of standard and customised exercise books to corporate, government organisations and the commercial exercise book market. In a short span of years, the company has built a strong brand name in the field of exercise book manufacturing and gained a leadership position.
Since 2008, Maple leaf has been a major player to meet the customer’s demand for the exercise book market. It is a dominant player in the field of exercise book market.
In a short span of 5 years time the company has enhanced it’s production capacity twice, at the time of incorporation company was having 1 line of fully automatic bielomatik german machine later on in year 2009 company installed 2nd line & looking at the demand & company performance in the exercise book market, latest company had commissioned there 3rd line of bielomatik machine. That means since incorporation company has enhanced there production capacity by 150/200 %.
The company has a dominant market share of about 35% in Nigeria. Also, with the new range of products of magic cover books targeting the students from Kinder garden to till grade 5 to 6 , its exercise book products are now made available across Nigeria.
In 2011, the company saw opportunities in the area of exports of French exercise books to our neighbouring countries like Chad, Benin, etc., for which the company has commissioned the latest and 3rd line of fully automatic german bielomatik machine
The company enjoys leading position in excercise book markets in Nigeria, having it’s three branches across Nigeria. Maple leaf became one of the largest manufacturer of exercise book brand in Nigeria within a short span of 5 years.
Exercise book market is very vast worldwide specially in the developing countries and under developed countries. Because literacy rates in under developed
PART A (1)
Mapleleaf Press (Nigeria) Limited was incorporated in 2007, is in the business of Exercise (version) book manufacturing. Maple leaf provide a wide range of standard and customised exercise books to corporate, government organisations and the commercial exercise book market. In a short span of years, the company has built a strong brand name in the field of exercise book manufacturing and gained a leadership position.
Since 2008, Maple leaf has been a major player to meet the customer’s demand for the exercise book market. It is a dominant player in the field of exercise book market.
In a short span of 5 years time the company has enhanced it’s production capacity twice, at the time of incorporation company was having 1 line of fully automatic bielomatik german machine later on in year 2009 company installed 2nd line & looking at the demand & company performance in the exercise book market, latest company had commissioned there 3rd line of bielomatik machine. That means since incorporation company has enhanced there production capacity by 150/200 %.
The company has a dominant market share of about 35% in Nigeria. Also, with the new range of products of magic cover books targeting the students from Kinder garden to till grade 5 to 6 , its exercise book products are now made available across Nigeria.
In 2011, the company saw opportunities in the area of exports of French exercise books to our neighbouring countries like Chad, Benin, etc., for which the company has commissioned the latest and 3rd line of fully automatic german bielomatik machine
The company enjoys leading position in excercise book markets in Nigeria, having it’s three branches across Nigeria. Maple leaf became one of the largest manufacturer of exercise book brand in Nigeria within a short span of 5 years.
Exercise book market is very vast worldwide specially in the developing countries and under developed countries. Because literacy rates in under developed