Preview

Lululemon Marketing

Best Essays
Open Document
Open Document
3100 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Lululemon Marketing
Introduction The company which our focus centers on is the prestigious Lululemon. What started out as an underground yoga and design studio blossomed today into a $225 million-dollar company that offers premium athletic clothing at high-end prices. It all started one day when the company founder, Chip Wilson, decided to try something new – yoga, a physical activity that emerged in 1997 which appealed to the independent woman. Wilson was a fanatic in every type of board; he took joy in surfing, snowboarding, and skateboarding. After his first session of yoga, Wilson found the experience so exhilarating and akin to the post feeling of boarding. Yoga today is the central focus surrounding Lululemon, the lifestyle which the customers pursue. Lululemon is dedicated to provide quality clothing that people can move, sweat, and be comfortable in. Although today, women from all segments of society can dress in Lululemon apparel due to the fact that people tend to dress much more casual and for comfort. Wilson never planned to expand outside from the Kitsilano location which housed the first Lululemon store. Today, Lululemon offers its products all over the globe with retailers in Australia, Hong Kong, Mexico, Philippines, Singapore, Taiwan, Canada, United States, and Japan.
Lululemon
Objectives
Lululemon’s primary objective is to improve and make impacts and improvements on the global communities by eliminating and removing waste that is harmful to the society. The company eliminates supply chain packaging, product manufacturing, product policies, retail environments, and purchasing practices to eradicate excess wastes in our professional and personal lives. Moreover, the company intends to influence our personal lifestyles too. An example is purchasing reusable coffee cups and reusing Lululemon’s garment poly bags. It can decrease your laundry expense; eliminate the chance of using plastic bags, and decrease pollution and wastes.

Place
As the business expand



Bibliography: Anderson, Diane. "Stretching for Success." CNN Money. 10 Oct. 2006. CNN News. 18 Feb. 2008 <http://money.cnn.com/magazines/business2/business2_archive/2006/05/01/8375911/index.htm>. Binks, Georgie. "Taking It All Off, Even If You Don 't Want To." CBC. 12 Dec. 2005. CBC News. 13 Feb. 2008 <http://www.cbc.ca/news/viewpoint/vp_binks/20051212.html>. Bogomolny, Laura. "Toned and Ready: Lululemon Transitions." Canadian Business Online. Apr.-May 2006. Canadian Business Magazine. 17 Feb. 2008 <http://www.canadianbusiness.com/managing/strategy/article.jsp?content=20060424_76424_76424>. Gardiner, Sara. "Lulu Media Kit." Lululemon Media. Lululemon. 17 Feb. 2008 <http://media.lululemon.com/press_kit/lulu_media_kit_2007.pdf>. "Lululemon Athletica." Lululemon Athletica. Lululemon. 18 Feb. 2008 <http://www.lululemon.com/home>. "Lululemon Corp." Edgar Online. 5 Jan. 2007. 13 Feb. 2008 <http://sec.edgar-online.com/2007/05/01/0000945234-07-000314/Section7.asp>. "Lululemon to Stop Selling Plastic Bottles Containing Bisphenol A." Canadian Business Online. 18 Dec. 2007. The Canadian Press. 16 Feb. 2008 <http://www.canadianbusiness.com/markets/headline_news/article.jsp?content=b1218143A>. "Online Ad Draws Thousands to Calgary Clothing Sale." CBC. 24 Jan. 2008. CBC News. 15 Feb. 2008 <http://www.cbc.ca/canada/calgary/story/2008/01/24/lululemon-sale.html#skip300x250>.

You May Also Find These Documents Helpful

  • Good Essays

    Lululemon’ s excessive progress period is greatly to be at an end. There are pressing questions about the company’s ability to keep growing given the narrowness of its core product’s appeal. However, at an individual level, Lululemon Athletica scores remain efficient and profitable, and the company is in a strong financial position. There is a one-time window of opportunity for the company to attempt a larger…

    • 291 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Lululemon Executive Summary

    • 3348 Words
    • 14 Pages

    By not discounting its product like Athleta does, Lululemon creates the perception, and possible reality, that its product will produce better athletic performance for consumers. The individual consumer has assumed that the product will also be high quality, and likely higher quality that Athleta, which is priced cheaper and usually has items at a discounted price. However, the value of the Lulelemon products has recently been tested, and Athleta has the opportunity to capitalize on this drop in…

    • 3348 Words
    • 14 Pages
    Best Essays
  • Satisfactory Essays

    Lululemon shows this in many ways, first off, their individuality. Although they provide the same lines of clothing from store to store, Lululemon has attempted to guide their educators to put their own individual “stamp” on each store. An example was given in the report about how a Toronto location added a running clinic to accommodate the Toronto Marathon while a Vancouver location might put on a snowshoeing clinic to accommodate the possible travelers into the Rockies. This company also put forth the effort in order to create trust and loyalty by focusing on selling quality products, providing a positive store experience and empowering its staff and customers in multiple ways to increase there awareness about the…

    • 644 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Lululemon Athletica

    • 4608 Words
    • 19 Pages

    Lululemon has invested considerable time and energy building its brand identity and company culture, which has resulted in loyal customers and employees. Consistent with the company’s mission of “providing people with the component…

    • 4608 Words
    • 19 Pages
    Powerful Essays
  • Satisfactory Essays

    Lululemon Research Paper

    • 375 Words
    • 2 Pages

    These days it’s hard to see a person wearing no clothing from lululemon. Either it’s the famous headband or the pants, you can always tell. The reason why I chose lululemon as my topic is because it’s Canadian, not many people know that the first lululemon store opened was in Vancouver, and that the main headquarters is in Vancouver too.…

    • 375 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Lululemon athletica is a Canadian athletic apparel retailer, Inspired at designing athletic wear for both men and women who participate in a variety of sport such as yoga, running, mountain climbing and cycling. Like all organizations leadership beliefs contributed to the behavior and attitudes for their performance and success in the long run. LUlulemon has succeeded in developing both a brand and a culture of customers with a believe that wearing the product helps them to achieve their athletic goals, leading to more balanced and positive lives. Leadership beliefs that guide the socially responsible practices at Lululemon athletica are people, the community, their…

    • 717 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    I hope you are doing well, I appreciate the time for reviewing my resume and qualifications. After careful analysis, I regret this position It is not in line with my skills and career goals. Although, I consider Lululemon Athletica will have further possibilities. I recently accepted another…

    • 48 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Lululemon Research Paper

    • 3064 Words
    • 13 Pages

    “The beauty of our culture lies not just in what it brings to our company, but in what it brings to lives of the individuals who work at Lululemon.”…

    • 3064 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    It’s clear that Lululemon is reliant on third-parties for the supply and the manufacturing requirements of its athletic apparel. By association, should these companies engage in unethical business practices or skimp on quality guidelines, these acts will reflect poorly on the Lululemon brand (Vallester, Lindgreen, & Maon, 2012). The use of foreign labour and manufacturing resources among multinational enterprises can become complicated, where firms that violate principles of corporate social responsibility experience backlash from consumers often (Nam et al., 2017). These issues are manageable for numerous multinational establishments; however, this is not the circumstance for Lululemon as it has few supplier replacements…

    • 247 Words
    • 1 Page
    Good Essays
  • Satisfactory Essays

    Sci 101 Phase 1 Db2

    • 501 Words
    • 3 Pages

    For several years Bisphenol A (BPA) has been used in many plastic bottles and metal based food and beverage containers and have thought to be safe. However in 2012, researchers argue that they have some concern about the potential effects of BPA on the brain, behavior, and prostate gland in fetuses, infants, and young children. The FDA is taking steps to reduce the exposure of BPA by supporting actions to stop producing BPA - containing baby bottles and infant feeding cups, developing alternatives to BPA for the linings of infant formula cans and supporting he efforts to replace BPA or minimize BPA levels in other food can linings.…

    • 501 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Lululemon Essay

    • 1541 Words
    • 7 Pages

    Sue Koenig is the owner of Joggers Universe, a retail store that sells high-end running shoes. Sue started Joggers Universe in 1987 when she was 24 years old. Being a nationally ranked runner herself, she has excellent knowledge in what runners and joggers want. When there was a “jogging boom” Sue’s business became very successful. Now Sue finds herself facing challenges and a decline in customers. She tried strategies like adding all different kinds of sport shoes to her store as well as fashionable sportswear in anticipation of attracting more customers resulting in a rise in sales. She noticed even after making this change that her sales had flattened. Her store is also suffering with the rise of competition. Now, Sue is trying…

    • 1541 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Lululemon has stuck to its roots since the beginning and their beliefs correlate with the business being as successful as it is. They base their customer basis around the idea that they must build trust and loyalty between each other. Quality products and friendly service is two of the keys to lululemon’s success while sticking to the claim that their costumer become healthier and even make them live longer. While living up to that statement, lululemon has incorporated yoga and the yoga lifestyle because when incorporating yoga into your life there will be multiple physical and mental benefits. There evidence behind this is the fact that a healthy lifestyle improves your life in various ways: improving sleep, calming anxiety, and even helping…

    • 433 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Lesner, L. C. and Killingbeck, D. (2006). Abercrombie & Fitch and their Contribution to the…

    • 3281 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Lululemon

    • 1399 Words
    • 6 Pages

    Greenlight Apparel is an athletic gear company with a mission “proving to provide” simple and challenging lifestyle. The motto, “Wear it for Good” , says it all about how their company is unique. Greenlight Apparel also produces in a sustainable and a decent way while donating their profits to the educational programs to lower down the poverty margin line in the world. Greenlight’s behavior as an apparel company has helped in providing and financing opportunities to women and children’s over the world and communities. The CEO of the company Sonny Aulakh states, “an area greatly affected by both the environmental and child labor issues”. As he also notes, “The people there see right through it. It’s a part of their culture.” Being an Indian and coming from the part where poverty is high on the margin line says it all about the culture and how the environment has changed the lives of children and how child labor is highly rated. Greenlight Apparel is doing their best to change the world and save the environment as well as young children from ruining their childhood.…

    • 1399 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The environment is another obvious part to Lululemons CSR. As athletes and yogis they understand that environmental health is the foundation for personal health, which is why they are as passionate about reducing our impact on the planet as they are about staying fit. Some ways lululemon is measuring their impacts and acting on their findings include: Carbon, Water,…

    • 401 Words
    • 2 Pages
    Good Essays