La Fitness Essay
LA Fitness and Goodlife Fitness Strengths and Weaknesses
More people are joining gyms to get in shape and stay motivated. LA Fitness and GoodLife Fitness both offer health benefits to their members in facilities where fitness-minded individuals can enjoy improving their overall health.
LA Fitness is a fitness club chain that is privately owned. With hundreds of clubs and millions of members across North America. It has increased its presence on focusing on having good health on all its members. Founded in California in 1984, LA Fitness seeks to find new innovative ways to enhance the wellbeing on individuals. GoodLife Fitness is also a chain fitness club that focuses on changing the lives of many Canadians. Their aim is to be the largest owned …show more content…
corporate fitness club chain in North America and in the world. With over hundreds of clubs and over one million members, GoodLife’s goal is to have 10 percent of Canadian meet their fitness and wellness goals at GoodLife Fitness. In this article we are going to write about how LA Fitness and Good Life fitness compare in strengths vs. weakness analysis. The purpose of this report is to give the reader an insight of sport and recreation centres.
First, we are going to compare what both sport and recreation facilities have in common. Even though these 2 businesses fight to stay differentiated and market them as being the best of the both. These 2 businesses share a lot in common.
Benefits:
• High profitability and revenue
• Distribution and sales network
• Skilled workforce
Weaknesses:
• Competitive market
• High loan rates
• Unexpected problems (ex. Injury, lack of motivation, etc.)
• Overcrowded
• Other commitments
• Facility space
One of the benefits to LA Fitness is its high skilled employees.
By getting a personal trainer, you can benefit from it by getting motivation and support by creating a plan to accomplish your goals. LA Fitness use is technology to help track performance and help reach fitness and wellness goals. LA Fitness offers the choice of a single club or multi-club membership, which can be purchased for an individual or a group of family members or friends. LA Fitness has a two-story facility that includes a lap pool, spa, sauna, racquetball courts, full size basketball court, group fitness rooms, full size locker rooms, kids club, personal training and more. The business that Patchell-Evans founded 35 years ago (GoodLife Fitness) is now by far the biggest fitness outfit in the country, and the fourth-largest in the world. More than 932,000 people are GoodLife members with one in every 37 Canadians as a member. At GoodLife Fitness there are countless opportunities to leverage your natural strengths but also to work on other things that don’t naturally come as easily.According to statistica.com, the revenue for Goodlife fitness Canada from 2012 to 2014 is expected to generate 559.61 million U.S. dollars revenue. GoodLife Fitness offers a large open floor plan comprised of group fitness rooms, an advanced training area, kids club, full-size locker rooms, tanning, personal training, pool and a life center for online progress tracking. Both clubs also provide an extensive array of
elliptical trainers, bikes, treadmills, rowers, steppers, free weights and machine weights.
The weaknesses for these businesses are the same. Both of these businesses have been in the sports and recreation market for a while, so the negatives they have are extremely similar. The only time where these businesses would have different weaknesses is the negative experience perhaps a customer or employee had at LA or GoodLife Fitness. Both of these facilities face very similar issues. These two gyms have way more members than they can actually accommodate. If everyone who had a gym membership showed up at the gym, it would be total chaos. Gyms have big issues with retention, and most lose around half their members every year. Once we realize that we haven't been going to the gym, consumers feel the membership price per month can feel like too much. While some clubs offer pay as needed basis, most operate on monthly, or quarterly membership’s rates. Others require long term contracts involving a year or more. Aside from membership fee, If you take a personal trainer, most likely there will be an additional charge. Some staff could be pushy as well, trying to get you to sign without fully divulging the terms of the contract. Once you sign, you may have a hard time getting out of it. Some gym staff demands patrons to renew, renew, renew. But, you cannot blame them; these businesses are out to make money. What is the point of having a business that does not generate profit? Consumers argue it is too busy. Waiting for the treadmill, lining up for the shower, all of these minor annoyances can add up until your quick trips to the gym, ending up for no return. A next disadvantage is that not all exercises can be done at the gym. Exercises like jogging, swimming and cycling or cross-fit style training such as flipping tires or rope climbing can’t be done at most gyms.
Both clubs have competitive markets because of the location and the demographics...
More people are joining gyms to get in shape and stay motivated. LA Fitness and GoodLife Fitness both offer health benefits to their members in facilities where fitness-minded individuals can enjoy improving their overall health.
LA Fitness is a fitness club chain that is privately owned. With hundreds of clubs and millions of members across North America. It has increased its presence on focusing on having good health on all its members. Founded in California in 1984, LA Fitness seeks to find new innovative ways to enhance the wellbeing on individuals. GoodLife Fitness is also a chain fitness club that focuses on changing the lives of many Canadians. Their aim is to be the largest owned …show more content…
corporate fitness club chain in North America and in the world. With over hundreds of clubs and over one million members, GoodLife’s goal is to have 10 percent of Canadian meet their fitness and wellness goals at GoodLife Fitness. In this article we are going to write about how LA Fitness and Good Life fitness compare in strengths vs. weakness analysis. The purpose of this report is to give the reader an insight of sport and recreation centres.
First, we are going to compare what both sport and recreation facilities have in common. Even though these 2 businesses fight to stay differentiated and market them as being the best of the both. These 2 businesses share a lot in common.
Benefits:
• High profitability and revenue
• Distribution and sales network
• Skilled workforce
Weaknesses:
• Competitive market
• High loan rates
• Unexpected problems (ex. Injury, lack of motivation, etc.)
• Overcrowded
• Other commitments
• Facility space
One of the benefits to LA Fitness is its high skilled employees.
By getting a personal trainer, you can benefit from it by getting motivation and support by creating a plan to accomplish your goals. LA Fitness use is technology to help track performance and help reach fitness and wellness goals. LA Fitness offers the choice of a single club or multi-club membership, which can be purchased for an individual or a group of family members or friends. LA Fitness has a two-story facility that includes a lap pool, spa, sauna, racquetball courts, full size basketball court, group fitness rooms, full size locker rooms, kids club, personal training and more. The business that Patchell-Evans founded 35 years ago (GoodLife Fitness) is now by far the biggest fitness outfit in the country, and the fourth-largest in the world. More than 932,000 people are GoodLife members with one in every 37 Canadians as a member. At GoodLife Fitness there are countless opportunities to leverage your natural strengths but also to work on other things that don’t naturally come as easily.According to statistica.com, the revenue for Goodlife fitness Canada from 2012 to 2014 is expected to generate 559.61 million U.S. dollars revenue. GoodLife Fitness offers a large open floor plan comprised of group fitness rooms, an advanced training area, kids club, full-size locker rooms, tanning, personal training, pool and a life center for online progress tracking. Both clubs also provide an extensive array of
elliptical trainers, bikes, treadmills, rowers, steppers, free weights and machine weights.
The weaknesses for these businesses are the same. Both of these businesses have been in the sports and recreation market for a while, so the negatives they have are extremely similar. The only time where these businesses would have different weaknesses is the negative experience perhaps a customer or employee had at LA or GoodLife Fitness. Both of these facilities face very similar issues. These two gyms have way more members than they can actually accommodate. If everyone who had a gym membership showed up at the gym, it would be total chaos. Gyms have big issues with retention, and most lose around half their members every year. Once we realize that we haven't been going to the gym, consumers feel the membership price per month can feel like too much. While some clubs offer pay as needed basis, most operate on monthly, or quarterly membership’s rates. Others require long term contracts involving a year or more. Aside from membership fee, If you take a personal trainer, most likely there will be an additional charge. Some staff could be pushy as well, trying to get you to sign without fully divulging the terms of the contract. Once you sign, you may have a hard time getting out of it. Some gym staff demands patrons to renew, renew, renew. But, you cannot blame them; these businesses are out to make money. What is the point of having a business that does not generate profit? Consumers argue it is too busy. Waiting for the treadmill, lining up for the shower, all of these minor annoyances can add up until your quick trips to the gym, ending up for no return. A next disadvantage is that not all exercises can be done at the gym. Exercises like jogging, swimming and cycling or cross-fit style training such as flipping tires or rope climbing can’t be done at most gyms.
Both clubs have competitive markets because of the location and the demographics...