Dominoes vs. Pizza Hut
INTRODUCTION
The Indian fast food market has been witnessing rapid growth on the back of positive developments and presence of massive investments. Some of the unique properties of fast food like quick served, cost advantage, etc. are making it highly popular among the masses. Thus, India offers enormous opportunities for both domestic as well as international players.
According to latest research report, the Indian Fast Food Industry is anticipated to grow at a CAGR of around 34% during 2011-2014. Anticipating the future growth, many big international players are entering into the market by making deals with the domestic players. And those already present in the Indian market are expanding their presence in different provinces of the country.
The major Indian players in the fast food market are: * McDonalds’ * KFC * Pizza Hut * Domino’s * CCD * Barista * Subway
The Indian domestic pizza market is growing rapidly with number of foreign brands entering into the sector to seek business opportunities. In the current scenario, Indian consumers are increasingly shifting towards varieties of Pizza offered by the well-known brands. Further, huge untapped potential in rural and semi-urban areas, quick investment recovery, simple equipment and small investment to open a pizza outlet also contributes to the development of domestic pizza industry in India. Thus, the domestic pizza market in India is estimated to grow with a CAGR of around 26% during 2011-2014.
The two main contenders in this highly competitive market segment is Domino’s and Pizza Hut.Until 1996, Pizza in India was synonymous only a bready dough base slathered with some ketchup. Since 1996, there was a proliferation of 'high-priced branded' pizzas in the market, with the entry of international pizza chains.
Domino's and Pizza Hut, the two big US fast food chains entered India in 1996. Each claimed it had the original recipe as the Italians first wrote it and was trying
The Indian fast food market has been witnessing rapid growth on the back of positive developments and presence of massive investments. Some of the unique properties of fast food like quick served, cost advantage, etc. are making it highly popular among the masses. Thus, India offers enormous opportunities for both domestic as well as international players.
According to latest research report, the Indian Fast Food Industry is anticipated to grow at a CAGR of around 34% during 2011-2014. Anticipating the future growth, many big international players are entering into the market by making deals with the domestic players. And those already present in the Indian market are expanding their presence in different provinces of the country.
The major Indian players in the fast food market are: * McDonalds’ * KFC * Pizza Hut * Domino’s * CCD * Barista * Subway
The Indian domestic pizza market is growing rapidly with number of foreign brands entering into the sector to seek business opportunities. In the current scenario, Indian consumers are increasingly shifting towards varieties of Pizza offered by the well-known brands. Further, huge untapped potential in rural and semi-urban areas, quick investment recovery, simple equipment and small investment to open a pizza outlet also contributes to the development of domestic pizza industry in India. Thus, the domestic pizza market in India is estimated to grow with a CAGR of around 26% during 2011-2014.
The two main contenders in this highly competitive market segment is Domino’s and Pizza Hut.Until 1996, Pizza in India was synonymous only a bready dough base slathered with some ketchup. Since 1996, there was a proliferation of 'high-priced branded' pizzas in the market, with the entry of international pizza chains.
Domino's and Pizza Hut, the two big US fast food chains entered India in 1996. Each claimed it had the original recipe as the Italians first wrote it and was trying