Doritos Rainbows
Frito Lay created a rainbow colored chips through their Doritos tortilla brand in support of the gay and lesbian teens. The multicolor nacks are made to bear with the It Gets Better Project which is helping the bullied young homosexuals.
According to Fox News, the company unveiled the limited edition Doritos Rainbows on Thursday. It comes with a Cool Ranch flavor with hues of green, blue, purple, red, and orange nibbles inspired by the Gay Pride flag.
The E! Online noted that the corporation is celebrating the LGBT community “in the boldest and most colorful way” the can possibly do. However, people can’t easily buy the colorful bag of chips in every supermarket, they will have to donate $10 to the said foundation to have the taste of the new colored snack and patiently wait for it to arrive. …show more content…
All proceeds from the sales will go directly to the non-profit organization.
Frito Lay's chief marketing officer, Ram Krishnan, said: “With Doritos Rainbows chips, we're bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception," as cited by NBC News.
"Doritos Rainbows chips are a first-of-its-kind product supporting the LGBT community. Doritos the brand has stood 'for the bold,' and we believe there is nothing bolder than being yourself," Ram added in a press released, the Fox News took note.
Moreover, Market Watch wrote that consumers who will donate and purchase the snack are asked to give their words of encouragement and hope to inspire the young LGBTs using the hashtag, #BoldandBetter.
Meanwhile, the Market Watch also noted the communications director of It Gets Better Project, Brett Peters had to say: "We're honored to partner with the Doritos brand to celebrate the momentous progress that has been made toward equal rights for the LGBT community in this
According to Fox News, the company unveiled the limited edition Doritos Rainbows on Thursday. It comes with a Cool Ranch flavor with hues of green, blue, purple, red, and orange nibbles inspired by the Gay Pride flag.
The E! Online noted that the corporation is celebrating the LGBT community “in the boldest and most colorful way” the can possibly do. However, people can’t easily buy the colorful bag of chips in every supermarket, they will have to donate $10 to the said foundation to have the taste of the new colored snack and patiently wait for it to arrive. …show more content…
All proceeds from the sales will go directly to the non-profit organization.
Frito Lay's chief marketing officer, Ram Krishnan, said: “With Doritos Rainbows chips, we're bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception," as cited by NBC News.
"Doritos Rainbows chips are a first-of-its-kind product supporting the LGBT community. Doritos the brand has stood 'for the bold,' and we believe there is nothing bolder than being yourself," Ram added in a press released, the Fox News took note.
Moreover, Market Watch wrote that consumers who will donate and purchase the snack are asked to give their words of encouragement and hope to inspire the young LGBTs using the hashtag, #BoldandBetter.
Meanwhile, the Market Watch also noted the communications director of It Gets Better Project, Brett Peters had to say: "We're honored to partner with the Doritos brand to celebrate the momentous progress that has been made toward equal rights for the LGBT community in this