Doughnut Industry
OPPORTUNITY AND ISSUE ANALYSIS
B. SWOT Analysis
Strengths:
- TEAM MEMBERS teamwork. Employees move in harmony towards one direction towards one shared corporate goal.
- Affordable prices of the products.
- Excellent staff who are highly trained and very customer attentive.
- High customer loyalty among repeat customers.
-Have high marketing budget to develop brand awareness.
- Strive to be a conscientious organization especially in the aspect of protecting the environment and the way of caring for the future generations.
Weaknesses:
- Stores are not accessible
- Do not have an effective advertisement approach
- Lack of presentable and appealing doughnuts
- Food portions are not reasonable to its price
Opportunities:
-Availability of franchises.
- Internet potential for selling products to other markets.
- A strong distributor network.
- Mister Donut provide very competitive levels of compensation and benefits for its chosen team members.
Threats:
- The price of different ingredients and raw materials especially high quality coffee beans is increasing.
- Future/potential competition from a national and international company.
- The growing trend of a healthier lifestyle being adopted by the people is a threat as they try to avoid the high calorie or sugary food.
- Main competitors that offer similar kind of food items and there is a chance of customers switching to other food products that can cause a large reduction in the market share of Mister Donut.
C. Competitive Profile Matrix and Analysis
|Competitive Factor | |Mister Donut |Dunkin Donut |Go Nuts Donut |Krispy Kreme |
| |Weight |Rating Score |Rating Score |Rating Score | Rating Score |
|Product Quality |.20 |2
B. SWOT Analysis
Strengths:
- TEAM MEMBERS teamwork. Employees move in harmony towards one direction towards one shared corporate goal.
- Affordable prices of the products.
- Excellent staff who are highly trained and very customer attentive.
- High customer loyalty among repeat customers.
-Have high marketing budget to develop brand awareness.
- Strive to be a conscientious organization especially in the aspect of protecting the environment and the way of caring for the future generations.
Weaknesses:
- Stores are not accessible
- Do not have an effective advertisement approach
- Lack of presentable and appealing doughnuts
- Food portions are not reasonable to its price
Opportunities:
-Availability of franchises.
- Internet potential for selling products to other markets.
- A strong distributor network.
- Mister Donut provide very competitive levels of compensation and benefits for its chosen team members.
Threats:
- The price of different ingredients and raw materials especially high quality coffee beans is increasing.
- Future/potential competition from a national and international company.
- The growing trend of a healthier lifestyle being adopted by the people is a threat as they try to avoid the high calorie or sugary food.
- Main competitors that offer similar kind of food items and there is a chance of customers switching to other food products that can cause a large reduction in the market share of Mister Donut.
C. Competitive Profile Matrix and Analysis
|Competitive Factor | |Mister Donut |Dunkin Donut |Go Nuts Donut |Krispy Kreme |
| |Weight |Rating Score |Rating Score |Rating Score | Rating Score |
|Product Quality |.20 |2