E Coli Contamination Case

Introduction The research suggestion offered by the manager of the restaurant is a validated idea that should garner the support from the ownership of the establishment. The manager acknowledges a pending threat to the business operations of the restaurant, and becomes very insightful by observing and theorizing a possible correlation between the decline of sales of the restaurant's beef products and the increase of reporting of E. Coli contamination at local grocery stores. It will be imperative for the ownership to take up on this research proposal, because if the findings result in the fact that there is a possible correlation between the reports and the decline in sales, the ownership will possess the necessary information to make substantial
The manager's dilemma needs to be structured as a manager's question, which is, according to Cooper and Schindler (2014), a restatement of the dilemma itself: What is causing the decline of sales for beef products of the restaurant? Along with the fact of the increase in reporting of E. Coli contamination in local markets, the researcher is now in the position to craft the research question to determine if there's a positive correlation between the two circumstances: Is the decrease in the restaurant's beef sales and profits due to the reports of E. Coli contamination breaking out at local area grocery stores? The manager's dilemma (the decrease of sales for beef products threatening business profitability) was turned into a question in an attempt to obtain a solution to that dilemma (is the decrease in sales related to reports of
For starters, the information that might be obtained by using a survey might be overloaded with irrelevant and frivolous information that only impedes the research process. In the world of business competition, other restaurants might be hesitant or refusing to speak to another competitor of the affairs and conditions of their own business. The usage of a survey for one specific research objective is undesirable because they are usually for broader samples of test populations with numerous questions ranging from a variety of categories; in other words surveys are usually for answering multiple research questions as opposed to a very specific one. Expanding upon this, if a survey were to be used for this research proposal what question will be asked when speaking or communicating with other restaurants? This leads into the targeted population issue: the data of sales and profits for a restaurant are usually in the possession of two types of employees: the general manager and the accountant. Other employees will have no clue what the sales and figures are for beef products with their restaurant. Instead of using a survey in this case, the researcher should contemplate on the idea of one-on-one interviews with either the general manager, or the accountant per general manager's/owner's approval. Finally, even if a survey were conducted successfully, there's still an issue of