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International Journal of Academic Research in Business and Social Sciences August 2012, Vol. 2, No. 8 ISSN: 2222-6990

Employee Satisfaction of SAINSBURY’S An Exploratory Study
Silvia Akter
Lecturer, Dept. Business Administration, East West University, Bangladesh Email: [e-mail]

Abstract This paper focuses on employee satisfaction with reward system at UK retail industry considering SAINSBURY’S as the prime case. The sample was drawn randomly from SAINSBURY’S store. A structured questionnaire was used to collect data. The results showed that the employees of the company were happy with the reward system. An issue of strategies significance was revealed in the survey that employees kept themselves aware of the marker reward system, so the employers should strive hard to continuously improve the reword system of the company. Key words: Reward, Market, Retail, Industry. 1. Introduction The UK retail industry is the most advanced in terms of concentration, segmentation, and integration (Sparks, 2000). The retail industry employs over 3 million people which equates to 11% of the total work force and also almost 8% of the GDP of the UK is generated by the retail sector. Currently UK retail industry employs 1.1 million full timers and 1.6 million part timers (Lynch S. 2005). Being holder of 14.7% market share, Sainsbury is playing a significant role in UK retail sector while operating in 785 stores (2009, Sainsbury). According to Brignall and Ballantine (1996), for operational control Sainsbury adapted centralized business strategy. But in 2004, the management has transformed vibrantly as Justing King (present CEO) has joined with the slogan of ‘making Sainsbury great again’. Moreover to ensure the efficiency at every level they are trying to reshape their management strategies and cultures. Reward system is one of the vital tools of management and HR control. Being the 3rd largest UK retailer, Sainsbury is also trying to improve its performance from

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