Easy Sports E commerce term project
E-‐commerce Term Project
“ Easy Sports”
—An online platform for sports fans
E-commerce Proposal
Nan Hu 胡楠
Ziqiang Guo 郭自强
Haijing Sui 隋海婧
Junyi Zhong 钟隽仪
Nan Fu 付楠
Qiansheng Hou 侯千乘
Introduction:
We would like to build a website which is called Easy Sports, where we can offer various kinds of service for sports lovers, including but not limited to booking sports venues, finding sports partners, finding appropriate coaches, purchasing sports equipment, etc.
The website would operate on a local base at first, and then it would be enlarged into bigger area. Our business plan and detailed analysis are as followed.
Part One: Investigate the Opportunity of Employing EC
Before we put forward our detailed analysis about how to set up our website and fulfill our ideas, there is a question that why we choose E-commerce? How could
E-Commerce satisfy the needs of both customers and companies in this field?
1. Consumer Analyses
To specify this, we shall analyze the characteristics of sports customers in the market first, which are different from other specific fields to some extent.
To begin with, the difference is that with sports, fans tend to develop strong relationships with their favorite teams and these teams hold a special place in their life.
E-‐commerce Term Project
This product relationship has more depth than more typical targets of traditional marketing like a laundry detergent or shirt.
Moreover, sports fans will spend large amounts of money on game tickets, stay up late researching player statistics, or write letters to their favorite players.
Whereas, another element that makes sports marketing unique from traditional marketing is that it is unpredictable, rapidly changing, and inconsistent. Unlike selling a concert with a set playlist and agenda, a marketer never knows what is going to happen in the ninth inning of a baseball game.
Consequently, all of these qualities make sports both difficult and enjoyable to market. 2. E-Commerce
“ Easy Sports”
—An online platform for sports fans
E-commerce Proposal
Nan Hu 胡楠
Ziqiang Guo 郭自强
Haijing Sui 隋海婧
Junyi Zhong 钟隽仪
Nan Fu 付楠
Qiansheng Hou 侯千乘
Introduction:
We would like to build a website which is called Easy Sports, where we can offer various kinds of service for sports lovers, including but not limited to booking sports venues, finding sports partners, finding appropriate coaches, purchasing sports equipment, etc.
The website would operate on a local base at first, and then it would be enlarged into bigger area. Our business plan and detailed analysis are as followed.
Part One: Investigate the Opportunity of Employing EC
Before we put forward our detailed analysis about how to set up our website and fulfill our ideas, there is a question that why we choose E-commerce? How could
E-Commerce satisfy the needs of both customers and companies in this field?
1. Consumer Analyses
To specify this, we shall analyze the characteristics of sports customers in the market first, which are different from other specific fields to some extent.
To begin with, the difference is that with sports, fans tend to develop strong relationships with their favorite teams and these teams hold a special place in their life.
E-‐commerce Term Project
This product relationship has more depth than more typical targets of traditional marketing like a laundry detergent or shirt.
Moreover, sports fans will spend large amounts of money on game tickets, stay up late researching player statistics, or write letters to their favorite players.
Whereas, another element that makes sports marketing unique from traditional marketing is that it is unpredictable, rapidly changing, and inconsistent. Unlike selling a concert with a set playlist and agenda, a marketer never knows what is going to happen in the ninth inning of a baseball game.
Consequently, all of these qualities make sports both difficult and enjoyable to market. 2. E-Commerce