Concise description of the advertisement (no more than 2 or 3 sentences; does not include analysis):…
What does the image say? Pictures are worth a thousand words, and this is very true for print advertisements. How does the photograph grab our attention? Is the picture depicting the product by itself, or being used by someone? Does the photograph show us a lifestyle associated with the product (essentially telling us how the product would make our life better)? How do the images relate to the text?…
In “The Hard Sell: Advertising in America”, Bill Bryson gives specific insight on the necessity of being more aware of why you buy what you buy. Bryson argues that the product name must be short, simple and unique. He states, “First. It is short. Second. It is not capable of mispronunciation. Third. It does not resemble anything in the art…” (425). Another effective advertising strategy that Bryson observes is the “giveaway”. Bryson states, “Consumers became acquainted with the irresistibly tempting notion that if they bought a particular product they could expect a reward…” (427). Bryson also asserts the importance of creating in the consumer a feeling of anxiety that makes the consumer feel as if they NEED the product and not just merely WANT it (428-429). Another efficient selling tactic is the use of scientific-sounding terms, according to Bryson, “There was never slightest hint of what GL-70 was, but it would, according to the advertising, not only rout odor-causing bacteria but ‘wipe out enzymes!’” (434).…
When you think about advertisements you don’t realize what’s within, Weasel words. Weasel words are just a tricky skill used by the advertisers. People who try to persuade you into buying their product are using a trick mask they hope you don’t see.…
With exceeding 3.7 billion, more than a half of the world’s population, and Internet usage in the region rapidly growth at 406 percent, Asia became an attractive and lucrative marketplace for eBay to expand their business. Since 1995, eBay enjoyed strong revenue growth and was a dominant player in online auction industry. With previous experience of extending their business in Europe, North America, Latin America and failure in China and Japan, eBay was once again struggling to compete in the Asian market.…
Having a mom that constantly drags me to the grocery store with her at least four times a week for "bonding time" has allowed me to observe the different types of shoppers at my local grocery store. Usually, I end up buying Starbucks inside and sit observing the different ways people behave while shopping. It is quite interesting watching the way people walk down the isles and how they portray themselves. My observations have allowed me to distinguish three different types of shoppers that definitely caught my eye: the bargain shopper, impulse shopper, and the multitasker.…
The Great Depression was one of the America's most trying events in history. President Hoover spent four years trying to solve the problem, he could not succeed. He promised the people that it would run it's course, and then it would be over and the economy would bounce back. Over the next three years this could not have been more untrue. In the year 1930 there were about 4 million people without work, by 1931 that number became 6 million. Eventually, Hoover called the nations most prominent bankers to the white house in order to come up with ways to defeat the depression. Nobody could come up with anything, and Hoover decided that the nation was doomed. He packed up his bags that day and left the white house.…
Note the specifics for advertisements for critique: unique qualities, typical features, differences compared to the typical (158).…
I personally don't watch much television and whenever i visit YouTube and an ad pops up I am quick to skip it. The last campaign that I latched onto was the Old Spice campaign. It's great use of imagery and comedy made it unforgettable and was something that stuck with you once you went to a store to purchase body wash or men's fragrances. I learned that using comedy to advertise something is a strong method to win over customers. It's even more astounding that in my opinion the target audience is 18-25 year old males that are usually trying to impress the opposite sex and that they seemingly reached out to this intended audience. While it's unclear whether or not sales primarily come from this demographic, I am most certain that interest among this age range exists and from a personal stand point can say I have purchased Old Spice products do in part to these…
Shakespeare is the second most quoted writer in the English language, closely following the several authors of the Bible. Out of Shakespeare’s thirty seven plays, one of his most famous is The Tragedy of Romeo and Juliet. In this play, Romeo and Juliet, who come from feuding families, display just how strong the strength of true love is by dying to each other.…
Normally I won't write about products, I may have written about a handful of things over the years. I believe the only item I ever really written a story on something was a Hoodie that had a front pocket designed to carry a cat or small dog. I thought it was a unique product, a little on the pricey side, but it was cool only because one of my cats needs to sleep on my chest for at least 15 minutes each night before he walks off to that nights sleeping spot. Basically, this hoodie fit my needs perfectly so for me that gave me permission to write about them... I did not receive $1 nor did I ask for a discount.…
“Packaging is the temptation. In many cases, it is what makes the product possible. But the package is also useful to the shopper. It is a tool for simplifying and speeding decisions.” (What’s In A Package, 93) Today packaging has become essential to the consumers’ decision on what to purchase. Rather than looking on the side of the package, the part of the package that is out of sight when placed on a shelf, Americans focus on the bright colors or name brands posted on the packages. Women especially, tend to follow name brand items or the names posted on the package. A women’s retail company that sells their product at Kmart or Target is no match for Louis Vuitton or Coach, two of the nation’s most popular retailers in women’s fashion. Some find this hard to believe, but it is even hard for men to stay away from the persuasion of packaging. When walking into a store such as Home Depot or Sports Authority, men are attracted to the biggest packages or the packages with eye catching photographs on them. This is true especially for those American men who exercise and are looking to stay in shape. For men of this category, Sports Authority becomes persuasion frenzy. The biggest package with the tall, muscular, handsome man on the front wins the buyer’s heart. It is all about the temptation and persuasion of the package.…
Advertisements are everywhere on TV, the internet, movies, magazines, etc. They are there to get people to buy whatever it is that they are advertising. They do it with color, models, and tricky words. In this case my magazine advertised a lip balm called “Baby Lips”. This advertisement says that you can, “kiss dull lip balms goodbye and instead have baby lips” making it so that woman get interested into buying this product because you will have baby lips.…
The words used are easy to understand and don’t require the use of a dictionary but it goes hand in hand with the idea of reading a classified ad. The word choice is still dramatic and helps to paint the picture of the person or persons placing these ads. This simplistic approach allows the reader to make a decision on who the speaker is and what they are looking…
In our society, an extremely smart and effective way of selling a product designed for men is to appeal to women. According to the website She-conomy, women account for 85% of all consumer purchases – especially purchases made because of a certain brand.…