The return on sales objective for eHarmony is to remain a positive percentage throughout the 5 year period. The eHarmony website will generate recurring sales revenue from the monthly subscription fees. Management will aggressively reinvest this revenue stream into additional marketing campaigns so that the Company can increase its visibility throughout the internet. The return on sales objectives should adhere to some of the promotional items that may attract more subscribers. Given the increase in expenses, the need to adjust price may be necessary.
The sales objectives that should be evident for eHarmony are increased sales, increased market share and brand extensions. However, the most important objective is to increase sales and profits. Certain ads often have sales