The Elks Drug Awareness program uses drug education to inspire youth to remain drug-free. They reach nearly every school and community across the nation through drug prevention rallies, public service announcements and the distribution of millions of anti-drug …show more content…
Though only a week long program in schools, the Elks live Red Ribbon Week every week of the year. Every week there are Elks nationwide who act as role models, showing kids that living drug free is the way to be. National Drug and Substance Prevention Specialist and Youth Speaker Ray Lozano, the brother of Henry Lozano, who created Red Ribbon Week, is sponsored by the Elks to speak on the negative realities of drug abuse at schools throughout the country.
Empowering parents to raise drug-free children is also part of our Drug Awareness Program. The likelihood youth will avoid drugs is directly correlated to parental involvement in their lives. The Elks “Parenting is Prevention” program educates parents on ways to be more positively engaged in their child’s life and how to influence their child in making positive life choices.
In partnership with the Drug Enforcement Administration (DEA), the Elks produces a yearly comic book focused on empowering youth to make good decisions when faced with negative social pressures such as bullying and prescription drug abuse. Each year over half a million copies are sent to schools with teacher guides for easy and effective classroom incorporation. This year’s comic book, What Heroes Do, features real-life heroes – DEA agents and New York City firemen –, Elks’ mascot Elroy the Elk, and kids who become special heroes because of the decisions they make to stay drug-free. Youth are reminded that there are many ways to be a hero regardless of their age or state of