CAPA > Aviation Analysis > With further details, Emirates-Qantas partnership will have global reach; Qantas adjusts partners
12th September, 2012
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While the seismic Emirates-Qantas partnership was announced as covering northern Africa, Europe, the Middle East, New Zealand and Southeast Asia – by all means a large portion of the world – Emirates and Qantas are laying the seeds for the partnership to possibly cover the entire world. In the short term, Emirates could finally tap into leisure demand from the Pacific Islands, largely out of reach from Dubai, via Jetstar and Qantas services. In the medium term, Qantas could partner on Emirates' services to South Africa if Australian regulators prohibit Qantas and South African Airways from working together.
Back in the short term, Qantas has further detailed the alliance's impact on its current grouping of partners. Emirates and Qantas, as Air New Zealand and Virgin Australia did in their alliance, have pledged to maintain current trans-Tasman capacity levels and say they are considering launching new routes to Auckland from Adelaide and Perth. Further network changes could be in the pipeline for the carriers as they seek interim authorisation of their partnership in order to effectively participate at the upcoming IATA slots conference.
Qantas further discloses impact on partners
The Emirates-Qantas arrangement extends beyond a mere freesale codeshare to a "partnership" but with the two carriers avoiding the phrase "joint-venture". Likewise, "revenue sharing" and "metal neutrality" are not discussed, but the carriers reference the opaque statements of having a "benefits-sharing model" and a mantra of "treat each other's customers as your own".
As part of its initial announcement on 06-Sep-2012 of its partnership with Emirates, Qantas said its joint-service agreement with British Airways, codeshare