As per (Norton and Hughes, 2009:p.3) strategy can be defined as a course of action, set to achieve a specific objective which includes specification of resources required. In a very raw sense, the strategy could be identified as how a person, a company, a group or even a country would get its objectives fulfilled. Strategic management is about understanding the nature of the competitive environment, stakeholder management strategies and taking relevant actions to,
Achieve strategy essentials : Which include a clear objective for the company.
Future : Being aware of future environmental context.
Direction : Focusing on the path company is going into.
Environment : Understanding the position of government, customers, suppliers and competitors.
Resources : Understanding the resources the company has with itself.
Strategic fit : deciding on how