Engro Foods Strategic Management
STRATEGIC MANAGEMENT ANALYSIS OF
Submitted to: Murtaza Sunelwala
Executive Summary
The repot at hand provides useful insight about Engro Pakistan Ltd, a private fertilizer firm that keeps about 22 % of market share in the milk food industry Pakistan. Established in 2005, a 100% owned subsidiary –First investment of dairy plant Processed milk market is growing at approx. 20% per annum Olper’s achieved peak market shares of 12.3% within 6 months of launch Other products launched –Olper’s Cream, OLwell –High Calcium Low Fat Milk (Premium Brand) Plans to expand product portfolio Milk processing capacity to increase by 200% to 200 million liters annually Will become the only company in Pakistan covering the entire milk catchments area Already has the second largest chilled milk collection system in the country Distribution network to double from 58 towns to 119 towns by the end of 2007JV with global food major in advanced stage of negotiation Forces in the external environment that affect company’s performance are, political, economic, social and technological whereas company-specific external forces are Major Players in the food Industry, which are ten in number; Nestle being the leader with 41 % market share. Typical packed milk consumers are the children. Therefore, Engrofoods has a large number of consumers throughout the country.
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After the introduction The EFL mission and vision statement, External and internal audit steeple analysis, situational analysis ie.SWOT analysis IEF matrix .EFA Matrix BCG matrix, space Matrix, PAQSM and at the end FINANCIAL RATIO ANALYSIS of the company has also been done. The company core competencies also discussed. Finally, certain recommendations are also given at the end of the report.
Introduction to Engro Pakistan:
Engro Chemical Pakistan Limited is the second largest producer of Urea fertilizer in Pakistan. The company was incorporated in 1965 and was formerly Exxon Chemical Pakistan Limited until 1991, when Exxon
Submitted to: Murtaza Sunelwala
Executive Summary
The repot at hand provides useful insight about Engro Pakistan Ltd, a private fertilizer firm that keeps about 22 % of market share in the milk food industry Pakistan. Established in 2005, a 100% owned subsidiary –First investment of dairy plant Processed milk market is growing at approx. 20% per annum Olper’s achieved peak market shares of 12.3% within 6 months of launch Other products launched –Olper’s Cream, OLwell –High Calcium Low Fat Milk (Premium Brand) Plans to expand product portfolio Milk processing capacity to increase by 200% to 200 million liters annually Will become the only company in Pakistan covering the entire milk catchments area Already has the second largest chilled milk collection system in the country Distribution network to double from 58 towns to 119 towns by the end of 2007JV with global food major in advanced stage of negotiation Forces in the external environment that affect company’s performance are, political, economic, social and technological whereas company-specific external forces are Major Players in the food Industry, which are ten in number; Nestle being the leader with 41 % market share. Typical packed milk consumers are the children. Therefore, Engrofoods has a large number of consumers throughout the country.
2
After the introduction The EFL mission and vision statement, External and internal audit steeple analysis, situational analysis ie.SWOT analysis IEF matrix .EFA Matrix BCG matrix, space Matrix, PAQSM and at the end FINANCIAL RATIO ANALYSIS of the company has also been done. The company core competencies also discussed. Finally, certain recommendations are also given at the end of the report.
Introduction to Engro Pakistan:
Engro Chemical Pakistan Limited is the second largest producer of Urea fertilizer in Pakistan. The company was incorporated in 1965 and was formerly Exxon Chemical Pakistan Limited until 1991, when Exxon
References: 1. Strategic Management concept and cases by FRED R DAVID 12th edition. 2. Marketing Management by Kotler 11th Edition. 3. http://www.maxi-pedia.com 4. www.olpers.com.pk 5. www.engrofood.com.pk 6. www.engrochemicals.com 7. www.Engroweb searchmarketing-sales.aspx.htm 8. www.Engroweb searchabout-us.aspx.htm 9. www.google.com 10. www.wikipedia.com ************************* ****************** 42 43