Candidate Name: Ayoub Hussain Merali
Candidate ID: W13149301
Module Code: BMKT614.0
Credit Level: 6
Credit Value: 30 Credits
Module Leader: Dr Jane Chang
Assessment 3: Reflective Assignment
Deadline: 25th April 2013 (12 noon)
Contents Page
Executive Summary 3 1.0 Introduction 4 1.1 Entrepreneurial Project 4 1.2 Experimental Learning 5 1.3 Reflective Learning 5 1.4 Reflexive Learning 6 2.0 Key Events Table: 7 3.0 Satisfactory Graph 8 4.0 Critical Incidents & the 9 steps 9 5.0 Define The Project 10 5.1 Critical Incident – Misunderstanding of Project Definition 10 6.0 Describe the team strengths & weaknesses during project 10 6.1 Critical Incident: more team weaknesses than strengths 11 6.2 Critical Incident: The Entrepreneurial Pitch 11 7.0.Define the context of the project 11 7.1 Critical Incident: Applying the four wheel driving tool (Appendix 5) 12 7.2 Critical Incident: Guidance from other modules 12 8.0 Describe the offer 13 8.1 Critical Incident: Stress 13 8.2 Critical Incident: Evaluate Unique Selling Point 13 9.0 Communication & Action Plan 14 9.1 Critical Incident: Communication Plan Similarities 14 10.0 Develop HRM Plan 14 10.1 Critical Incident: Mismatch between Applicant & Skills 15 11.0 Develop financial plan 15 11.1 Critical Incident: Poor Financial Understanding 15 12.0 Implement & evaluate the project 16 12.1 Critical Incident: WIKI Project & Log books 16 12.2 Critical Incident: Decisive Feedback 16 12.3 Critical Incident: Competition 17 12.4 Causation V.S Effectuation 17 13.0 Conclusion 17 14.0 Recommendations 18 15.0 Referencing 19 16:0 Appendices 21 16.1 Appendix 1 - Double Loop Learning 21 16.2 Appendix 2 – Detailed Graph Personal verdict on entrepreneurial project 22 h16.3 Appendix 3 – Different In Team Strengths & Weaknesses 23 16.4 Appendix 4 - Key findings through market
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