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Environmental Complexity

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Environmental Complexity
Environmental Factors in Colombia

Organizations are not isolated of what happens in the environment outside them, they face uncertainty in dealing with events in the external environment and they have to adapt to new changes regarding customers, government, economic conditions and technology.

It is very important for organizations in Colombia to become aware of their environment because assessing it could make them more competitive and allow them to adapt and survive in the market, but the uncertainty Colombia in terms of globalization, technology, knowledge, demand, etc. is making organization to rethink about strategies and new ways to do business and to address all of the factor in the external environment.

The factors causing organization complexity in Colombia are addressed by Daft, they are both internal and external: industry, human resources, raw material, markets, international, government, sociocultural, economic and technological factors.

For example, in Camacol (Cámara Colombiana de Construcción) the lack of legal stability threats development opportunities in large cities and scares away national and international investors. It makes necessary that the rules established for projects are maintained and are not changing every day, that’s why head directors in Camacol proposed to the government new ways to manage the permissions and monitor the decisions taken by majors in areas adjacent to Bogotá. (País, 2014). This is important for the construction sector because its development brings with it the increase of an important set of activities in industries and related services, contributing in this way to increase employment and to the satisfaction of an important set of needs of the population, in this case, the access to housing services.

Nowadays we can not talk about uncertainty avoidance or external environment without talking about globalization, reducing borders and forcing businesses to prepare increasingly for indulging in

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