Environmental Sustainability and Consumer Behaviour

TABLE OF CONTENTS
A. INTRODUCTION 4
1. Demographic profile of consumers 4
1.1 Gender and age 5
1.2 Education and age 5

2. Profiles of consumers on the basis of values 6
2.1 Analysis of consumers profile based on Success 6
2.2 Analysis of consumers profile based on Centralism 7
2.3 Analysis of consumers profile based on happiness 7

3. Profile of consumers based on environmental belief, environmental concerns and environmental behaviour 8
3.1 Analysis of Environmental Beliefs 8
3.2 Analysis of Environmental Concerns 9
3.3 Analysis of Environmental behaviour 10

4. Opinion on whether values of consumers affect their environmental beliefs, concerns and behaviours 12
4.1 Success 12
4.1.1 Success and Environmental Beliefs 12
4.1.2 Success and Environmental Concerns 12
4.1.3 Success and Environmental Behaviour 13
4.2 Centralism 14
4.2.1 Centralism and Environmental Beliefs 14
4.2.2 Centralism and Environmental Concerns 15
4.2.3 Centralism and Environmental Behaviour 16
4.3 Happiness 16
4.3.1 Happiness and Environmental Beliefs 16
4.3.2 Happiness and Environmental Concerns 17
4.3.3 Happiness and Environmental Behaviour 17

B. CONCLUSION 18
C. LIST OF REFERENCES 19

TABLE OF ANNEXURES

ANNEXURE 1: SURVEY QUESTIONS RESPONSES SUMMARY 21

ANNEXURE 2 : VALUES AND ENVIRONMENTAL BASED PROFILES 23
Figure 4: graphs showing overall values and gender 23
Figure 5: Values in relation to gender 23
Figure 6: Values in relation to overall age 24
Figure 7: Showing values in relation to generational cohorts 24
Figure 8: showing values in relation to overall education 25
Figure 9: Value in relation education 25
Figure 10 Overall environment in relation gender 26
Figure 11:Environment in relation gender 26
Figure 12:Environmental beliefs, concerns and behaviour for all generational cohorts 27
Figure 13: Environmental beliefs, concerns and behaviour in relation to generational cohorts 27
Figure 14: Environmental beliefs, concerns and behaviour

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