AMB 201 Market Research
AMB 201 Marketing and Audience Research
Marketing Research Report on environmentally friendly purchase behaviour
Word Count: 3000 Words (including tables, figures, references and appendix)
TABLE OF CONTENT Executive Summary 1 1. Introduction and Background 2 1.1 Importance of the research 2 1.2 Scope 2 1.3 Research problem 2 1.4 Aims and Objectives 3 2. Methodology 4 2.1 Methodological considerations and assumptions 4 2.2 Sample considerations 4 2.3 Data collection and framework, and analytical considerations 4 3. Ethical Considerations 5 4. Analysis 6 4.1 Descriptive Statistics 6 4.1.1 Gender 6 4.1.2 Age 7 4.1.3 Qualification 9 4.2 Regression Analysis 10 4.2.1 Regression of personal values on …show more content…
4.2 Regression Analysis
4.2.1 Regression of personal values on environmental concern
Model Summary | Model | R | R Square | Adjusted R Square | Std. Error of the Estimate | 1 | .488a | .239 | .233 | .885 | a. Predictors: (Constant), Technological, centrality, Anthropocentric, Political, Competition, happiness, Economic, success |
Table 1 Model Summary of personal values on environmental concern ANOVAb | Model | Sum of Squares | df | Mean Square | F | Sig. | 1 | Regression | 248.572 | 8 | 31.071 | 39.671 | .000a | | Residual | 793.402 | 1013 | .783 | | Total | 1041.973 | 1021 | a. Predictors: (Constant), Technological, centrality, Anthropocentric, Political, Competition, happiness, Economic, success | b. Dependent Variable: concern |
Table 2 ANOVA of personal values of environmental concern
Coefficientsa | Model | Unstandardized Coefficients | Standardized Coefficients | t | Sig. | | B | Std. Error | Beta | 1 | (Constant) | 3.440 | .276 | 12.448 | .000 | | Centrality | -.031 | .044 | -.022 | -.703 | .482
Marketing Research Report on environmentally friendly purchase behaviour
Word Count: 3000 Words (including tables, figures, references and appendix)
TABLE OF CONTENT Executive Summary 1 1. Introduction and Background 2 1.1 Importance of the research 2 1.2 Scope 2 1.3 Research problem 2 1.4 Aims and Objectives 3 2. Methodology 4 2.1 Methodological considerations and assumptions 4 2.2 Sample considerations 4 2.3 Data collection and framework, and analytical considerations 4 3. Ethical Considerations 5 4. Analysis 6 4.1 Descriptive Statistics 6 4.1.1 Gender 6 4.1.2 Age 7 4.1.3 Qualification 9 4.2 Regression Analysis 10 4.2.1 Regression of personal values on …show more content…
4.2 Regression Analysis
4.2.1 Regression of personal values on environmental concern
Model Summary | Model | R | R Square | Adjusted R Square | Std. Error of the Estimate | 1 | .488a | .239 | .233 | .885 | a. Predictors: (Constant), Technological, centrality, Anthropocentric, Political, Competition, happiness, Economic, success |
Table 1 Model Summary of personal values on environmental concern ANOVAb | Model | Sum of Squares | df | Mean Square | F | Sig. | 1 | Regression | 248.572 | 8 | 31.071 | 39.671 | .000a | | Residual | 793.402 | 1013 | .783 | | Total | 1041.973 | 1021 | a. Predictors: (Constant), Technological, centrality, Anthropocentric, Political, Competition, happiness, Economic, success | b. Dependent Variable: concern |
Table 2 ANOVA of personal values of environmental concern
Coefficientsa | Model | Unstandardized Coefficients | Standardized Coefficients | t | Sig. | | B | Std. Error | Beta | 1 | (Constant) | 3.440 | .276 | 12.448 | .000 | | Centrality | -.031 | .044 | -.022 | -.703 | .482