market research
I. Introduction
With the flourishing recognition that store design is one of the restaurant’s most important concerns, store designing has emerged as top management priority in most restaurants businesses nowadays; various gizmos are employed to attract clientele, thus increasing profitability.
With its highly effective nature, store design can be equally and especially important to influence customer’s perception and drive store choice and loyalty aside from other standards such as the location of a store, the distance the customer must travel and of course the price plus the healthful condition of a place, primary reason why the management of PWU-Manila sees to it that every food served is safe and fresh. These are basic criteria in consumer’s canteen choice decisions.
Store image not only includes the location affordability of food prices, cleanliness of the place and food preparation but store design and lay out as well.
Emplacement of positioning of the canteen is equally significant. This is not however, to say that location is unimportant, canteen choice seem to be discrepant with a framework where customers optimize their food costs, where effort to access the canteen location being one component of their budget.
Like any other consumers, students too, have their food allowance n budget. That’s the reason why almost of the PWU canteen’s is uniformly priced and is within financial means of students. Students enjoy almost the same price for sandwiches that range from P25to P35 while students lunch is served from P 40 to P70. Food prices also play an important role in students eating preferences and/or purchasing decision. Student consumers measure store image also by food cost and how the food price fits their budget.
Nevertheless, each student has different taste and lifestyle. Some prefer delicious mouth-watering food and affordable prices. Other prefer cozy and classy ambient, no taking into consideration the price of the food. Hence,
With the flourishing recognition that store design is one of the restaurant’s most important concerns, store designing has emerged as top management priority in most restaurants businesses nowadays; various gizmos are employed to attract clientele, thus increasing profitability.
With its highly effective nature, store design can be equally and especially important to influence customer’s perception and drive store choice and loyalty aside from other standards such as the location of a store, the distance the customer must travel and of course the price plus the healthful condition of a place, primary reason why the management of PWU-Manila sees to it that every food served is safe and fresh. These are basic criteria in consumer’s canteen choice decisions.
Store image not only includes the location affordability of food prices, cleanliness of the place and food preparation but store design and lay out as well.
Emplacement of positioning of the canteen is equally significant. This is not however, to say that location is unimportant, canteen choice seem to be discrepant with a framework where customers optimize their food costs, where effort to access the canteen location being one component of their budget.
Like any other consumers, students too, have their food allowance n budget. That’s the reason why almost of the PWU canteen’s is uniformly priced and is within financial means of students. Students enjoy almost the same price for sandwiches that range from P25to P35 while students lunch is served from P 40 to P70. Food prices also play an important role in students eating preferences and/or purchasing decision. Student consumers measure store image also by food cost and how the food price fits their budget.
Nevertheless, each student has different taste and lifestyle. Some prefer delicious mouth-watering food and affordable prices. Other prefer cozy and classy ambient, no taking into consideration the price of the food. Hence,