ES Burger King
1. Introduction
1. History of Burger king
Burger King was first started in 1954, it was found by James McLamore and David Edgerton in Miami, Florida. It has become one of the popular fast food chains in the world. They offer variety choice of hamburgers, dessert and drinks on the menu.
2.1 Strategic purpose
(Sources: Lecture slide week 4)
2.1.1 Vision
The vision of Burger King is “Offering reasonably priced quality food, served quickly, in attractive, clean surroundings.” (Burger King home page, N.D) In order to achieve the vision of the company, Burger King has been committed to provide high customer satisfaction in every possible way. They offer various choices of menu items in affordable price, and constantly develop new items to satisfied different needs of the customers. Moreover, the staffs give their best effort to serve the foods efficiently, and maintain the standard of the food at the same time. It will always be a great experience to dine in burger king, because of the cleanness and the delightful atmosphere. The vision is the belief of employee that they try to carry out through out daily operation.
2.1.2 Mission
Mission is the overall purpose of the organization, and the mission of Burger king is to serve the best burger in the business proudly. They aim to provide a variety of real and authentic foods, which are all freshly made and prepare in the way that the customer want it. (Burger King home page, N.D) The mission statement is brief but specific. It highlight the key elements that they willing to deliver to their customer.
2.1.3 Core Value
The core Value of Burger king is “Fairness, Diversity, Respect, Caring, Clear Accountabilities, Teamwork, High Standards, Commitment to Excellence, Celebrating our Successes.” (Burger King home page, N.D)
Burger King committed to be excellent in both food and service side. They aim to provide high standard food that using fair ingredient, and sell it in an affordable price. Further more, they create a
1. History of Burger king
Burger King was first started in 1954, it was found by James McLamore and David Edgerton in Miami, Florida. It has become one of the popular fast food chains in the world. They offer variety choice of hamburgers, dessert and drinks on the menu.
2.1 Strategic purpose
(Sources: Lecture slide week 4)
2.1.1 Vision
The vision of Burger King is “Offering reasonably priced quality food, served quickly, in attractive, clean surroundings.” (Burger King home page, N.D) In order to achieve the vision of the company, Burger King has been committed to provide high customer satisfaction in every possible way. They offer various choices of menu items in affordable price, and constantly develop new items to satisfied different needs of the customers. Moreover, the staffs give their best effort to serve the foods efficiently, and maintain the standard of the food at the same time. It will always be a great experience to dine in burger king, because of the cleanness and the delightful atmosphere. The vision is the belief of employee that they try to carry out through out daily operation.
2.1.2 Mission
Mission is the overall purpose of the organization, and the mission of Burger king is to serve the best burger in the business proudly. They aim to provide a variety of real and authentic foods, which are all freshly made and prepare in the way that the customer want it. (Burger King home page, N.D) The mission statement is brief but specific. It highlight the key elements that they willing to deliver to their customer.
2.1.3 Core Value
The core Value of Burger king is “Fairness, Diversity, Respect, Caring, Clear Accountabilities, Teamwork, High Standards, Commitment to Excellence, Celebrating our Successes.” (Burger King home page, N.D)
Burger King committed to be excellent in both food and service side. They aim to provide high standard food that using fair ingredient, and sell it in an affordable price. Further more, they create a