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Essay on Plastic Money in Indiamn Shopping

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Essay on Plastic Money in Indiamn Shopping
OBJECTIVES OF STUDY Primary objectives:-

•To know the perception of people towards plastic money.

Secondary objectives:-

•To know the importance of plastic money in the daily life of consumers’ W.R.T credit and debit cards.

•To study the benefits of debit card and credit cards.

•To find out the market leader among the various banks/companies issuing credit and debit cards

•To know the problems faced by respondents using plastic money.

•To study the satisfaction level of consumers towards plastic money.

NEED AND SCOPE OF THE STUDY

Need of the study:-

It is rightly said the plastic money is need of hour. People are using these cards on a vast scale. But after considering the review of literature it is seen the whole payment process of processing these cards is not safe and customer are facing many problems relating to plastic money. That’s why study is focused on consumer perception regarding the plastic money. Need of the study is to get to know about the comparative analysis of plastic money. There are many ethical issues and challenges in the market of plastic money which is required to be studied. This study is concerned with the Seven perks of plastic money Convenience, Budgeting technology, Reputation boosting, Corporate might, Cops and robbers, the float, openness to negotiations.

Scope of study:-

the following are the areas covered by plastic money;
ATM cards are slowly being transformed into value-added debit cards. Bankers and analysts see tremendous scope for growth in debit cards. "There is tremendous potential for debit cards. It will soon be substituting cheques. Utility payments will soon be made through debit cards, either at the ATMs or at the counters. The debit card can be used to withdraw cash from ATMs of other banks depending on whether the debit card-maker has a Visa or a Maestro tie-up. Visa and MasterCard both confirmed yesterday that they had been notified of the breach and had in turn

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